It is no secret that for years the
Oscar
ceremony stopped being a gala expected by audiences.
The number of spectators who sit down to watch the most important awards ceremony in the world of cinema has been plummeting
.
But this year, apparently, The Academy set out to reverse this situation.
For this Sunday, March 10, the authorities of the Hollywood Academy decided to replicate a format that they did for the first and only time in 2009: five winners from the past will present the nominees in the acting categories.
At that time, this emotional moment made the ceremony one of the most beloved by the public (and, perhaps, the only memorable one in recent years).
Hoping to repeat that standing ovation from those present, The Academy confirmed that they want this way of delivering the awards to become a tradition.
Although it is never disclosed who is in charge of delivering each category, the list of presenters is published.
Last week, it was confirmed that winners of last year's acting category such as
Brendan Fraser
, Michelle Yeoh,
Ke Huy Quan
and
Jamie Lee Curtis
will be among those in charge of presenting the statuettes.
All of them are expected to be part of this collective award, which the Oscars revived in the hope of bringing the public's excitement for this ceremony back to life.
There is also speculation that "Best Actor" winners
Matthew McConaughey
, Al Pacino and
Nicolas Cage
are involved .
As for those who have a statuette for "Best Actress" at home, it is believed that one of those chosen for this emotional installment will be
Jessica Lange
, who is already confirmed as presenter, as is
Lupita Nyong'o
, winner of "Best Supporting Actress".
Kate Winslet, Sean Penn and Penelope Cruz, the Oscar winners who were part of the special delivery in 2009.
Photo: AP.
The call to the Latin public
That the award is given by past winners is rather a call to audiences who were fans of the Oscar and were losing interest.
It is a way of trying to relive the last ceremony that was truly memorable for those who followed the delivery.
But The Academy is playing all its cards this time, and not only wants to attract lost audiences again, but also wants to
collect new fans who will begin to be interested in the gala
.
To achieve this difficult task, they not only
joined streaming
on Max (formerly HBO Max) to have the possibility
of
capturing the attention of generations that no longer watch television.
They also announced with great fanfare that they were bringing
an unusual presenter: Bad Bunny
.
Bad Bunny, the surprise among the presenters of the Oscar Awards.
Photo: EFE
The "Bad Rabbit" will take the stage at the Dolby Theater in Los Angeles on March 10, but it is not yet known exactly what award he will present.
This generated a great stir on social networks, especially among trap and reggaeton fans.
It is not yet confirmed if the Puerto Rican will sing something from his repertoire during the ceremony, or will simply be a presenter as announced.
What is certain is that The Academy is achieving its goal: the new generations (and especially the Latin ones) have become interested in the Oscars and are talking about them.
The Barbie Strategy
The movie "Barbie" ended up being the Academy's great ally to raise ratings.
Photo: EFE.
After the controversy over the absence of Greta Gerwig and Margot Robbie in the main categories of the Oscars and a subsequent release by
Ryan Gosling
on social networks (almost apologizing for being nominated), the Academy decided to use the criticism as a marketing strategy.
The Barbie
actors
starred in the ceremony's advertising alongside presenter Jimmy Kimmel, and even joked about the nominations scandal.
This shows that, in reality, they were not as angry with The Academy as they told the media at the time.
Another big surprise (which generated criticism) was that the song
I'm Just Ken
, performed by Gosling, is nominated.
This left out another Barbie song that was among the awards season favorites,
Dance the Night
, by Dua Lipa.
Another of Barbie
's songs
,
What Was I Made For?, is also nominated.
, written by
Billie Eilish
and her brother Finneas O'Connell.
Billie will sing at the ceremony.
Video
Jimmy Kimmel, Ryan Gosling, America Ferrera and Kate McKinnon star in the ingenious preview of the gala.
The indignation of the fans, added to the defense of the actor who plays the famous doll, made everyone believe that despite the fact that it is tradition, Ryan Gosling was not going to perform his nominated song live.
However, last week
Variety
confirmed that he is going to sing it.
Now we just have to wait for the results, to see if all the marketing move that the Academy put so much effort into was worth it, and the Oscar ceremony manages to become what it once was.