The principle is always the same: from a real video taken from a show or a publication on social networks, voices generated by artificial intelligence replace those of celebrities exploited to make them say anything and everything .
In this case, scammers create advertising content to fool consumers.
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TV program this evening: our selection of the day
Tuesday, it was
Faustine Bollaert
's turn to have been used in an advertisement featuring an extract from her show "It begins today" on France 2 where she speaks with nutritionist doctor Patrick Serog.
“Be careful, huge scam set up with AI.
Neither Patrick nor I are advertising a miracle product, it doesn’t exist
,” denounced the French favorite presenter via her Instagram account.
Also read: Faustine Bollaert, favorite French presenter: “I can’t believe my eyes!”
The false advertisement in question extolled the merits of a product used by movie stars to lose weight.
“I can wear my favorite jeans in size S again
,” we can read in the caption of this promotional publication signed by (fake) Dr. Patrick Serog.
The image of high-level athletes, actors, singers, YouTubers or even other TV presenters has already been exploited to make them extol the merits of this or that product.
In October 2023, YouTube star MrBeast denounced the increase in these false advertisements for content generated by artificial intelligence.
Recently, the image of Taylor Swift has been exploited.