One of the most eagerly awaited events at the main Italian universities is back.
In fact, Luca Abete's motivational tour will start on March 8th from the "Sapienza" University #NonCiFermaNessuno.
An opportunity to carry out a discussion on the topics most important to students.
Discomfort, fears, feelings of inadequacy and difficulties in university and in approaching the world of work will again this year be at the center of 10 talks featuring thousands of students.
"The tenth anniversary - explains Abete - will be an XXL edition: we have in fact doubled our journey from 3 to 6 months. In order to collect all the multimedia content produced, #nsfnTV, the community's web TV, was also born. From
listening the new claim was born from the experiences of the kids: "Let's learn to love ourselves". Let's therefore start again from the strongest feeling, love, to recalibrate every trajectory, to rediscover the value of respect for ourselves and for others. Learn to accept yourself but never settle "Question yourself, not to grieve but only to find yourself stronger. An internal revolution that reflects on the surrounding world. It is no coincidence that we have chosen as a starting date a symbolic occasion such as the day dedicated to women".
The social campaign boasts the medal of the President of the Republic. and Sergio Mattarella and also this year the moral patronage of the Ministry of University and Research.
The words chosen by the Minister, Anna Maria Bernini, to inaugurate the tour are significant: "It is with great pleasure - declares Minister Anna Maria Bernini - that I give the football I'm starting this initiative whose spirit I fully share.
You shouldn't be afraid of making mistakes.
In many cases it can be a small failure that plays a decisive role in achieving a positive objective".
The format is innovative and aims to spread the values of the social campaign in two ways: a physical one through classroom meetings with students and through interventions by well-known and symbolic, another through media communication that aims to enhance stories of resilience and raise awareness among young people towards social issues. The campaign also aims to be a laboratory of communication and language. Music, in this sense, plays a central role. The edition 2024 will play to the tune of the song "Let's learn to love us" produced by Ondesonore Records by Francesco Altobelli with Emilio Munda, and Leonardo Frezzotti as "Fritz", the voice of the song featuring Luca Abete.
In order to enhance the stories of resilience that arise in universities there will be the fourth edition of the #NonCiFermaNessuno Award, a recognition for a life path within each individual university.
Solidarity as a stimulus for individual personal growth in the renewed partnership with the Food Bank.
"We are seeing growing discomfort among Italian families - explained Giovanni Bruno, president of the Food Bank.
Initiatives like this are important for those who receive them but also and above all from a training point of view for young people who are approaching the world of volunteering".
The Gioca & Dona call to action will allow students to play Superfoody, have fun in exciting challenges and at the same time transform the food collected from virtual to real thanks to the food donor LIDL Italia: "We want to reach the hearts of young people - explained Alessia Bonifazi, Lidl Italia communications manager. Ours is now a consolidated partnership and we are ready to surpass our record of meals collected last year. We are convinced that it is important to suggest to students the value of solidarity to give them new awareness".
#NonCiFermaNobody has always had a green spirit which in this edition is implemented with two innovative eco-projects.
Antonio Protopapa, Corepla operations director, illustrated the ReCopet project: "We want to bring young people closer to the culture of recycling. We will bring eco-compactors to universities, giving them the opportunity to experience the new life of plastic first-hand.
Furthermore, the sector is growing and provides many job opportunities".
The RiVending Project, however, will bring collectors to the universities capable of managing the correct disposal and recycling of all the packaging from the vending machines present in the universities: "The success of our project - explains Teresa Gaetani - Rivending Project Manager - must necessarily pass through the correct management of waste also in universities. We already have 14 thousand collectors distributed throughout the country thanks to #noncifermanessuno. We aim to increase the number of those in universities".
The values of the social campaign also travel on the radio on the frequencies of R101, the official radio of the tour.
"We share the same values with #Noncifermanessuno - said Daniele Tognacca, brand manager of R101 -. R101 is the radio that makes you feel good: this is our motto that goes well with your claim".
#NonCiFermaNessuno is a social campaign based on listening and thanks to the stabilo cards the feedback from the participants will be collected: "We have always been allies of children from an early age - said Magda Borsani, marketing and communication manager of Stabilo - we follow them on their journey and we are happy to intercept, through writing, their needs. A written testimony helps to know them better and, perhaps, to understand them more".
For the first year #noncifermanessuno will avail itself of the collaboration of the National Council of the Order of Psychologists: "The topic of psychological distress among students - explains the President, David Lazzari - is receiving more and more attention.
For us it is extremely important. We will give our contribution by valorising all existing support opportunities for young people".
Here is the 2024 #NonCiFermaNessuno tour calendar:1.
8/3 Rome Sapienza - Faculty of Economics2.
18/3 Naples Parthenope University3.
9/4 Bari Polytechnic4.
22/4 Teramo University5.
14/5 Florence University6.
24/9 Pescara Univ d'Annunzio7.
09/10 Catania University8.
24/10 Cassino University of Southern Lazio9.
12/11 Catanzaro Magna Graecia University10.
3/12 Milan Polytechnic
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