From GenZ to Millennials, to families with children: frozen fish fingers are appreciated by 8 out of 10 Italians, and 78.9% of these associate them in particular with the historic Findus brand.
This is what emerges from the survey "From the freezer to the table: consumption habits of frozen fish and sticks", commissioned to AstraRicerche by Findus, a leading company in the frozen food sector.
A passion, that for sticks, which is further strengthened by the recent Findus operation, launched in February, which saw a 20% reduction in the sale price of cod sticks throughout the national territory.
The data, which was presented today in Milan, highlights the affection towards this product, also demonstrated by the iconic Captain Findus, known by 97.9% of Italians.
The vast majority of those who consume or have consumed sticks associate them with memories of youth meals, with 89.5% remembering them in happy moments of childhood.
About 90% consumed them, often or occasionally.
They are not just a tradition of the past, but a product that spans generations: today 95.2% of parents interviewed say they also serve them to their children.
About a third of consumers include them in their diet every week (31.1%), a particularly high preference among Gen Z men (40%), Millennial/Gen Y women (37%) and families with children aged 0 and 10 years old (40%) and adolescents between 11-19 years old (38%).
The sticks are mainly served with a side dish of vegetables, a combination preferred by 63.2% of the sample, but they are also highly appreciated with a side dish of chips, chosen by 38.5% of consumers, while 24.4% serve them alone and 21.4% prefer to accompany them with sauces and various condiments.
“The sticks market is a market that was created by Findus back in 1967. Iconic par excellence, they are today a true 'cult' loved and appreciated by 5 million Italian families,” says Renato Roca, Country Manager Findus Italia .
“In 2023 alone, 7 thousand tons were produced, equal to approximately 280 million pieces destined for the national market.
So many to fill 63 football fields or circle the moon twice.
Entirely produced in the Cisterna di Latina headquarters, in Lazio, they are a fundamental pillar for the company, contributing to 30% of the turnover of our 'Fish' portfolio”.