“For people to come, you need a theater that resembles them,” immediately exclaims Joséphine Checco, director for four years of the Faïencerie, the main cultural site of Creillois which, for its thirty years, is doing better than ever.
If before its arrival, the former management had chosen programming intended for informed spectators, this is no longer the case.
“It was elitist,” she explains.
Attendance had dropped significantly.
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In one of the poorest cities in France, where culture is not one of the main concerns of residents, Joséphine Checco made it her mission to reverse the trend and diversify the public, to create “ a place for those who think culture is not for them.”
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