From the Academy Awards, through the Cannes Film Festival to short and independent films, Tiktok has become a warm home for movie lovers from all over the world, with successful hashtags such as #Israeli Cinema, #Movies, #Oscar FilmTok#, #MovieTok and MovieReview# uniting the community of movie lovers on Tiktok.
Although it is not yet clear what it is cooking, it seems that the technology giant is making moves that will establish its presence in the cinema market.
From the small screen to the big screen
This year, for the third time in a row, creators will be able to submit short films to TikTok's international #TikTokShortFilm competition. The winners will be invited to Cannes to present their work, receive international recognition, and win prizes totaling thousands of dollars.
As the official partner of the Cannes Festival (@festivaldecannes on TikTok), TikTok launches The TikTokShortFilm Contest, now in its third year. The contest provides creators with an opportunity to present their short films to the world and be discovered by more than a billion people.
Creators interested in participating can submit their application until March 15. The contest is open to creators from over 55 countries, including Israel. Participation Conditional on uploading to TikTok a short film of one minute or more in vertical shooting according to the format used on the platform, using the hashtag #TikTokShortFilm.
The winners of the three categories (Big Winner, Best Screenplay and Best Direction) will be selected by an acclaimed panel of judges and invited by TikTok to present their work and receive their awards during the #TikTokShortFilm ceremony to be held in Cannes (France), during the 77th Cannes Film Festival. The grand winner will receive a cash prize of €10,000, while the winners of the Best Screenplay and Best Director categories will each receive €5,000 to support their next creative projects their.
In doing so, it offers creatives around the world a new and innovative way to approach storytelling, positively impacting the ever-evolving entertainment and film industry.
In the past year, more than 2 million videos were created with the #TikTokShortFilm hashtag, which recorded a nearly 180% increase in videos created compared to 2022.
@tiktoknordics Calling all creators and future film-makers - the #TikTokShortFilm ♬ original sound - TikTok Nordics
We salute Israeli cinema
Against the backdrop of the 96th Academy Awards, and as part of its vision to promote Israeli cinema and expose it to a new audience, TikTok Israel is launching "Salute to Israeli Cinema" - a special project that pays homage to Israeli cinema and presents its richness and diversity through fascinating interviews with acclaimed actors and directors.
The project aims to empower the community of film lovers on Tik Tok and introduce them to the best Israeli creations.
Through a series of short interviews, TikTok users will be able to get to know the people behind their favorite films, hear about their behind-the-scenes experiences, their perspectives on local film culture and their unique contribution to Israeli cinema.
Among the participants in the project you can find well-known and beloved names such as Tal Friedman, Oral Tzbari, Michael Moshunov, Sandra Sade, Dana Ivegi and Anya Bukstein.
Each of them will bring their personal story and provide a unique glimpse into the world of Israeli cinema from different and varied angles.
The videos as part of the project will gradually be uploaded to TikTok until March 14 and will be grouped under the hashtag #Israeli Cinema.
Aviad Rosenbaum, director of Tiktok Israel's content activity: "We are proud to present 'Salute to Israeli Cinema', a special project designed to present the richness and diversity of Israeli cinema to the general public. Tiktok has become a warm home for film fans from all over the world, and we believe that this project will be a platform It's great to expose the audience to quality Israeli works and the fascinating stories of the people behind them."
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What will it look like in the future?
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As attention spans drop significantly, short videos and web series may be a more significant piece of the cultural landscape than a full-length motion picture.
Hence the recognition of Tiktok videos as cinematic works seems like an obvious step.
On the other hand, there will always be those who worry about the future of art, and they certainly have good reasons to worry.
It will be interesting to see how the integration between TikTok and the world of cinema will look in a few years, when artificial intelligence technologies will be used not only to create videos but to collect information that will help creators know what their audience wants and likes.
In this way, each film could become a blockbuster within its specific niche.
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Cannes Film Festival
The Academy Awards ceremony
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