The Barbie brand opens the celebrations for the 65th anniversary of Barbie's birth, marking a milestone for International Women's Day by paying respect to a worldwide line of women who are role models, who have inspiring stories and who contribute to the shaping of the future:
Women's Day is the worst day in the world, and something has to change
turned from a bourgeois to a woman in need - this social enterprise saved her
the plot about the divorcee who is "dangerous" and almost managed to take the children
Barbie's 65th year comes after a landmark moment in the brand's history with the release of the movie "Barbie" in 2023, created in collaboration with Warner Bros. Films.
Since its premiere last July, the critically acclaimed and award-winning Barbie has shattered multiple box office records as it became the highest-grossing film of 2023, the highest-grossing film ever for Warner Bros., and the highest-grossing film by a female director, Greta Gerwig.
After Barbie's birthday on March 9, the brand will continue to celebrate throughout the year, including additional partnerships over the next 65 days, and additional activities throughout the fall.
Helen Mirren and Barbie/Official Website, Mattel
Dame Helen Mirren (UK):
respected actress and activist for women's stories.
Helen Mirren is one of the most well-known and respected actresses in the world, besides being a supporter of the adoption and celebration of self-expression, aging and fashion.
Viola Davis (United States):
acclaimed artist, activist, producer, philanthropist and best-selling author.
Viola Davis is an Oscar, Emmy, Tony and Grammy winning actress.
Her production company, JuVee Productions, focuses on giving voice to the voiceless through impactful narratives defined by inclusion.
Davis collaborated with many programs to eradicate hunger among children in the United States.
Kylie Minogue (Australia):
As a star artist, Kylie Minogue's glittering career has kept her current, here with us while woven into our collective past.
Kylie Minogue and Barbie/Official Website, Mattel
Nicole Fujita (Japan):
Model and TV host whose clothing brand will open its first retail store this month.
Nicole Fujita and Barbie/Official Site, Mattel
Shania Twain (Canada):
An international star singer, songwriter and style icon, as one of the best-known music and fashion trailblazers breaking barriers for women in country music, Shania Twain is the best-selling female country pop artist of all time.
Transformers Twain and Barbie/Official website, Mattel
Mayra Gomez (Brazil):
content creator.
Maira Gomez, who comes from the indigenous community of the Tatuyo ethnic group in the Amazon, aims to introduce the culture and traditions of her people to her nearly 7 million followers on social media.
Mayra Gomez and Barbie/Official website, Mattel
Anissa Amani and Barbie/Official Website, Mattel
Lila Aviles (Mexico):
director, producer and screenwriter.
Lila Aviles is an award-winning film producer who has won more than thirty international festivals and her films are praised by international critics.
Anisa Amani (Germany):
Stand-up comedian and political activist who uses her voice to create and produce viral shows dealing with issues of racism in Germany.
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Women's Day
Barbie