Haro on
“
fast fashion
”
.
This Thursday, the deputies launched the examination in committee of a text aimed at curbing “fast fashion”, in particular through financial penalties linked to the impact on the environment of this disposable fashion at knockdown prices, fueled by massively imported.
The bill from the Horizons group (presidential majority), which will be examined in the hemicycle on March 14, is the subject of rare agreement, with deputies from all sides being determined to fight against an environmental
"
scourge
"
, which also puts the French textile industry under pressure.
“
We are overwhelmed by permanent and daily injunctions to overconsumption, through aggressive marketing and advertising, new weekly and even daily collections, flash sales and slashed prices ,
”
argued the rapporteur, Anne-Cécile Violland (Horizons ).
But low prices, like those of the emblematic Chinese company Shein,
“
are only made possible at the expense of respecting basic social and environmental requirements
”
.
And the
“
bill
”
for the damage is the responsibility of the citizen, added Anne-Cécile Violland to justify her initiative.
Also read: Shein, Temu, Primark... Why buying cheap clothes is not necessarily a good deal
Advertising ban is debated
There is consensus on the environmental
“
bonus-malus
” provided for
“
fast-fashion
”
clothing
.
Despite nuances between political groups, it was adopted without difficulty Thursday morning in the Sustainable Development Committee.
Another flagship measure, the
“
ban on advertising for fast fashion products and companies
”
, on the other hand, aroused criticism from the Les Républicains (LR) group.
“
If you ban advertising, in the field of fashion, you are in fact banning the market ,
”
judged Antoine Vermorel-Marques (LR), also author of a text on the subject.
If this market disappears in the name of the fight against
"
Asian companies
"
and no
"
penalty
"
is collected, there will be no more resources to redistribute
"
for made in France and made in Europe
"
, he added.
His deletion amendment was rejected, but the debate was expected to continue in the afternoon.
The deputies debated at length in the morning the definition of this
“
fast fashion
”
, defending more or less broad fields.
The Horizons text uses a criterion based on the volumes produced and the speed of renewal of collections.
And refers to a decree to set the thresholds.
A measure approved Thursday provides for an obligation for the targeted websites to include information raising consumer awareness of the impact of fast fashion, as well as the possibilities of reusing and repairing clothing.