As of: March 7, 2024, 10:00 a.m
By: Sebastian Grauvogl
Comments
Press
Split
Informative comparison: This is how the beds are distributed in the eight municipalities in the south of the district that charge tourist fees.
© PMS
Tourism numbers in the Miesbach district continued to recover from the Corona slump in 2023.
Nevertheless, there is a need for action, say the REO experts: more hotel beds are needed.
County
– Adele is coming in the wrong month.
“In August of all places, when we are full anyway,” sighs Harald Gmeiner.
Not that the tourism board of the municipal company Regionalentwicklung Oberland (REO) would speculate that the British pop superstar would stay in a hotel in the Miesbach district during his ten (sold out in no time) open-air concerts at the Munich trade fair.
Rather, Gmeiner is concerned with the hundreds of thousands of fans from home and abroad who are likely to be looking for accommodation during Adele's only European appearances.
Overnight stays and arrivals
When looking at the recently published tourism statistics for 2023, it actually shows that July and August are the absolute top months for holidays in the Tegernsee Schliersee Alpine region.
There were over 343,000 overnight stays and more than 101,000 (July) and 86,400 (August) respectively.
For comparison: In the weakest month of November there were only around 105,500 overnight stays and 33,700 arrivals.
In general, there is still a lot of potential from late autumn to early summer, explains Gmeiner.
Nevertheless, this was used significantly better compared to 2022.
The number of overnight stays rose by 4.4 percent, and arrivals by as much as 7.3 percent.
Even if the pre-Corona level of 2019 has not yet been fully reached, a ten-year comparison shows an increase of 11.2 percent in arrivals and 4.6 percent in overnight stays, explains Christian Greilinger, project manager for tourism development at the REO.
The highest relative increases compared to 2022 were in Gmund and Tegernsee, with a slight decrease in Rottach-Egern.
If you want to compare the Miesbach district with its neighbors, you have to use the data from the State Office for Statistics, which, however, only covers commercial operations with ten beds or more, explains Greilinger.
Here, however, Miesbach is in third place in terms of arrivals behind Rosenheim and Berchtesgaden with an increase of 9.4 percent compared to 2022, and even in second place behind Rosenheim in terms of overnight stays with an increase of 6.2 percent in 2022.
Duration of stay
The length of stay of guests in the Miesbach district has been further shortened - by minus 0.09 to 3.35 days.
Meanwhile, there was an increase of 0.1 days at the leader Bad Wiessee (5.49 days), although according to Gmeiner the naturally longer bookings in the rehabilitation clinics play a major role here.
The northern communities were clearly at the bottom with 1.66 days, although they also recorded a slight increase of 0.05 days.
Age and origin
If you look at the age and origin of the guests (the data is only available for the eight municipalities in the south of the district that collect tourist fees), it becomes apparent that it is primarily Germans aged 50 and over who vacation here.
Almost 95 percent of the guests came from Germany, of which almost 46 percent came from Bavaria (in second place was North Rhine-Westphalia with 14 percent).
For Gmeiner, this is a result of the short length of stay, for which most people did not want to have to travel long distances.
In terms of age, the focus is currently on those over 36 years old, at almost 72 percent.
Only 11.6 percent are children or young people.
Gmeiner draws two conclusions from this: “We need to convert even more day guests into short vacationers and generally win over more younger clientele.”
My news
Deininger Berg: Debate takes a surprising turn - read one-way regulation “inadmissible”.
For cyclists and pedestrians in Hausham: the local council decides to establish a reading working group
Explorer Hotel in Bayrischzell: The new base camp on Seeberg is getting closer
“Full throttle!” - Everything is ready for the outdoor pool renovation, but the city council has the final say
Under the influence of alcohol: BMW driver runs into oncoming traffic - two injured
The walk to the primary school will be partially eliminated
Bed categories
The REO board emphasizes that the decisive prerequisite is above all an accommodation offer that is appealing to these target groups.
And this is best done in a bed category such as hotels, where the tourism added value for the region is highest.
If you compare the distribution in the spa fee communities with the number of overnight stays, it becomes clear that many overnight stays do not equate to high added value.
Schliersee is by far the lead with 504,000 overnight stays, but over 32 percent of these are attributable to youth hostels, huts and rest homes.
At the same time, the hotel share of only 18.6 percent of the number of beds in Gmund is the lowest of the eight spa fee municipalities (on average 34.6 percent).
For Gmeiner, this is another indication of how important the planned new building of the Schlierseer Hof would be (we reported).
Especially since 38.2 percent of overnight stays in the district take place in hotels, but in Schliersee only just over 20 percent.
The positive effects such a development can have were shown in Bayrischzell with the opening of the family hotel, which catapulted the community to the top among guests under 18 (almost 14 percent) and the proportion of hotel overnight stays to over 45 percent climbed.
However, the intensity of tourism has also grown, which relates the number of overnight stays to the population of the communities.
Bayrischzell is now at the top with a good 131,500, followed by Bad Wiessee (109,200) and Schliersee (72,600).
The worst performers here are Fischbachau (17,800), Gmund (11,900) and the northern communities (Miesbach, Hausham, Irschenberg, Weyarn, Waakirchen, Warngau, Valley, Holzkirchen, Otterfing) with around 3,900.
Further development
Gmeiner's conclusion is clear: A positive further development of tourism in the Miesbach district requires, above all, a contemporary offer (also for younger clientele), although this could increase potential, especially in the inherently weaker months of the year.
There is no way around modern hotels here.
“The guest has an appealing holiday experience even in bad weather – and they are happy to pay for it.” Something like the expensive tickets at Adele’s.
s
g