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A national company celebrates its 50 years at Expoagro

2024-03-08T02:17:19.297Z

Highlights: A national company celebrates its 50 years at Expoagro. In 1974, Juan Carlos Silvi and Ernesto Lisandron founded the company. Marcela Silvi, daughter of Juan Carlos, has been the General Manager of the firm for 16 years. Erca carries out a strategic collaboration with Cropwise, Syngenta's digital platform. Each purchase of Erca seeders will include a year of free subscription to the tool's variable planting and setting module, which will enhance efficiency and performance in the field.


In 1974, Juan Carlos Silvi and Ernesto Lisandron founded Industrias Erca. Marcela Silvi, current General Manager of Armstrong's firm, reviews the history.


For Industrias Erca, this edition of Expoagro will be remembered for a long time.

Because, precisely,

today it celebrates its 50 years.

In 1974,

Juan Carlos Silvi and Ernesto Lisandron founded the company

, marking the beginning of a journey that has left an indelible mark on the agricultural industry.

From its modest beginnings in a 300 square meter warehouse, where Balanzones for tine harrows and tanks for transporting fuel were manufactured, to the creation of the first integral folding seeder in Argentina in just one year of activity,

Erca is a story of work and constant effort

.

The realization of the dream of a new industrial plant and offices in the industrial area was possible.

With state-of-the-art machinery and technology

, today Armstrong's firm covers almost 30,000 square meters covered in three industrial plants.

Currently, Marcela Silvi, daughter of Juan Carlos, has been the General Manager of the firm for 16 years.

The legacy that my father left me was to never compromise on the quality of the products

.

It is marked with fire and it is something that is never resigned.

We always try to make the product better and listen to customers and somehow take all the constructive criticism to keep improving," she noted.

Marcela Silvi at Expoagro.

Photo Maxi Failla,

News

The celebration of our 50 years at Expoagro reflects the dedication and contribution to the progress of the Argentine agricultural industry.

Thus, among this year's novelties, Erca carries out a

strategic collaboration with Cropwise

, Syngenta's digital platform: each purchase of Erca seeders will include a year of free subscription to the tool's variable planting and setting module, which will enhance through Digitalization further increases efficiency and performance in the field.

Among the functionalities offered by the platform are the recording of data on pests, weeds and diseases, the visualization of lots in real time and the possibility of receiving notifications about the status of the crops, which can be analyzed from any location and allow speeding up the identification of problems, thanks to high resolution images and greater frequency.

Continuing with the development of the firm's comprehensive vision, the

strategic alliance with Nova

marks a milestone in the collaboration between agricultural machinery manufacturers and companies that generate agricultural inputs.

In this case, they accompany the launch of NovaStart, an innovative microgranulated fertilizer that ensures effective application in all Erca seeders, providing exceptional benefits to producers.

new winds

Silvi made reference to the year 2023, which was affected by the severe drought that decimated sales, but for her she found its positive side.

"We took advantage of it a lot because we prepared ourselves for sometimes having a year like last year," she said.

In addition, she added that last year they launched the Front Fold machine and the Air drill, which are the latest models they launched.

"We strengthened the work team and at the end of the year we ended up with a drop in sales of no more than 35%, which was not that bad for what the cycle was," she described.

Regarding how 2024 began, he pointed out that there is a clear difference compared to the previous cycle.

According to him, the producers who came to the brand's stand at Expoagro are in a "different mood."

"Banco Nación came (to Expoagro) with loans that are very adequate to the needs of the producer today," he remarked, focusing on the agreement made by the Argentine Chamber of Agricultural Machinery Manufacturers (CAFMA) with the public entity.

Source: clarin

All news articles on 2024-03-08

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