Tired of logomania, sweatshirts and other pairs of rare sneakers?
Good news, for almost a year now, fashion has had only two words on its lips:
quiet luxury
.
A muted luxury, it is said, characterizing in particular the look of the characters in the HBO series
Succession
(which relates the fratricidal struggles of the heirs of an American media mogul), but also a trend which has invaded the catwalks both in London and 'in New York, Milan and Paris.
Generation Z, with its art of formula, calls it
“old money”,
as opposed to the nouveau riche.
On TikTok, Pinterest and Instagram, this catch-all term translates into a mixture of Oxford shirts worn loose, sometimes with banker stripes like Gordon Gekko in
Wall Street
, blazers with gold buttons, moccasins, cable sweaters worn on the shoulders and long cashmere coats.
This iconography draws as much from the world of tennis as from the vintage advertising campaigns of Ralph Lauren and
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