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Quatre de Boucheron, the “game changer” of jewelry

2024-03-08T06:27:55.812Z

Highlights: Quatre de Boucheron, the “game changer” of jewelry. Twenty years ago, Boucher on launched a ring as precious as it was brutal. And it’s still relevant today. For the 20th anniversary of its Quatre ring, the Parisian elite, from Pierre Niney and the top model Anja Rubik to the it-girl Alexa Chung and the DJ and host of the new fashion show from Canal+, Piu Piu. This article is reserved for subscribers. You have 83% left to discover.


Twenty years ago, Boucheron launched a ring as precious as it was brutal, which fashionistas, artists and lovers of unique jewelry seized upon. And it’s still relevant today.


Last Thursday, 7:30 p.m. Exhausted, a forty-year-old in a suit tries to make his way on his bike, between the black sedans overwhelming Place Vendôme.

 But

it’s Fashion Week!”

», Explains a young girl.

 And that’s why these people are screaming?”

 » he replies.

Yes, because these people are fans waiting for the celebrities invited to the Schiaparelli fashion show held at the Pavillon Vendôme.

At the same time, on the other side of the square, there is no flash, and yet an event is taking place that is as trendy as it is private.

For the 20th anniversary of its Quatre ring, Boucheron invited, to the apartment of its private mansion, the Parisian elite, from Pierre Niney and the top model Anja Rubik to the it-girl Alexa Chung and the DJ and host of the new fashion show from Canal+, Piu Piu.

Everyone obviously wears this emblematic jewel, invented exactly twenty years ago, at the time disruptive in a world of the most classic jewelry.

Even today, this…

This article is reserved for subscribers.

You have 83% left to discover.

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Source: lefigaro

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