Never have sport and fashion been as linked as in 2024, the year of the Olympic Games.
Capsule collections of all kinds, new alliances - the luxury group LVMH is a premium partner of the Paris Olympics -, exhibitions retracing the origins of this union... In this busy program, a handful of disciplines are doing well for some time now. seasons.
Tennis, golf, but also horse riding: traditionally designated as “rich people’s sports”, and therefore reserved for the wealthiest socio-professional categories, these practices today inspire the entire fashion industry.
Tennis capsule by Brunello Cucinelli.
sdp
Like the Italian Brunello Cucinelli, who, alongside his spring-summer 2024 collection, unveiled around twenty silhouettes dedicated to tennis, to be worn on and off, during the last summer edition of the Italian trade show Pitti Uomo. courts.
Or the Dada Sport brand, created for riders, but whose high-end pieces are adapted to the city.
Jannik Sinner and her Gucci bag, on the court of the Australian Open, last January.
sdp
Last July, Gucci
This article is reserved for subscribers.
You have 78% left to discover.
Flash sale
€4.49/month for 12 months
I ENJOY IT
Already subscribed?
Log in