X, the former Twitter, has made a new feature available for subscribers to the paid Premium service.
It is the possibility of posting longer articles, almost as if it were a blog, to thus increase time spent on the social network.
The new Articles section has been talked about for months, even if until now it had remained an unrealized project by Elon Musk, dealing with other critical issues of the company.
In addition to text, articles can include images, videos, animated files, and links.
Once published, the content can be read and shared by anyone on X based on the audience selected by the author.
Given the need to make the article attractive, the section also debuts the classic formatting buttons, known to those who use various types of writing programs.
The times when only 140-character messages could be posted on the platform are so far away, which then increased to 280 in 2017, and 10,000 in 2023 but exclusively for paid users.
X began working on longer posts long before Elon Musk's acquisition of the company.
The company showed off an early version, originally called Notes, in 2022, aiming to attract newsletter writers and other creators.
Musk confirmed last summer that publishing tools were still in the works.
As the Engadget website writes, the push to open Articles could be related to the American presidential vote and Musk's desire to put the platform back at the center of the political debate which, also due to the launch of Meta's competitor Threads, has lost its character of uniqueness in the digital landscape.
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