X (ex-Twitter) soon on the big screen?
This is Elon Musk's new promise.
The billionaire entrepreneur announced that long-form videos would soon be accessible on smart TVs via the social network.
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According to an article in the American magazine
Fortune
, a TV application for Amazon and Samsung users is expected to be launched by X next week.
As is often the case with Elon Musk, confirmation of this information was made directly on the network purchased by the billionaire in April 2022.
An application to compete with YouTube
Last October, payments.
According to information from
Fortune
, the next application could resemble that of YouTube TV developed by Google.
Since his arrival at the head of the social network, Elon Musk has made no secret of his ambition to challenge the domination of YouTube in the world of digital video.
In its quest to become a
"video-first platform"
, X has cultivated partnerships with notable American television personalities such as former Fox commentator Tucker Carlson and former CNN anchor Don Lemon.
Facing continued challenges retaining advertisers since acquiring Elon Musk in 2022, sources of advertising revenue.