Flower-shaped spotlights illuminate the dance floor.
Multicolored confetti is propelled above a made-up audience.
Candy is distributed and imposing pink teddy bears decorate the room.
Welcome to the Bresh Party.
This concept born in Argentina in 2016 is organizing its fourth Parisian evening this Saturday at T7, located at Place des Insurgés-de-Varsovie, in the 15th arrondissement of Paris.
The club (1,800 seats), under the leadership of Paris Society, deviates from its usual artistic line more focused on techno music, in a "more underground and futuristic" style, describe Gianni and Sylvain, within the group's festive pole .
“There, we transform the place with XXL inflatable decorations 8 m high, ice cream, special effects,” continue the two production managers.
It's a breather in our programming, people need it.
»
A Charlie and the Chocolate Factory side
“These are evenings where everyone feels comfortable and safe.
Come as you Are.
We play current hits that are on the radio, mixed with great classics.
That's the spirit, your life-size Spotify playlist of evenings.
With candy, photocalls, body paint, it's very colorful and festive.
The basic idea is to have fun with the music,” explains Pablo Solberg, executive producer of Bresh in Europe.
“There is a Charlie and the Chocolate Factory side with dancers and guests.
It’s not a party in Neuneu,” add Gianni and Sylvain.
Who also insist on “the goodwill” which reigns in these evenings, where the audience is predominantly female.
“We guarantee a
safe place
, a cocoon.
»
The artists are not headliners, and are sometimes even “unknown to the battalion”.
The music played, in varied styles (pop, Latin, reggae), on the other hand, are the hits of the moment.
“At 2:30 a.m., T7 becomes the biggest karaoke in Paris!
» enthuse the two production managers.
A general evening?
“The term has a pejorative side, but ultimately it’s the music we all listen to.
»
From Buenos Aires to Paris
The concept saw the light of day in Argentina in the mid-2010s, “in a small room in Buenos Aires and was a huge success,” relates Pablo Solberg.
It quickly developed in Latin America before moving to the rest of the world, as far as Paris.
In the City of Lights, it is therefore with Paris Society (T7, Phantom, La Clairière, etc.), that the collective has established ties.
Paris (15th century).
The Bresh Party audience is mainly female.
Every evening is sold out.
DR
“We want to develop this partnership outdoors in Paris, why not at La Clairière, at the Auteuil racecourse”, we note within the Parisian events giant.
Before the arrival of good weather, a fifth date is already in the works, scheduled for April.
“Our new home”
At T7, “we can see the Eiffel Tower from the rooftop,” emphasizes Pablo Solberg.
It is an iconic place of the night.
Paris was clearly an objective in our European development.
It's an important city, the world watches Paris.
She is a reference in several aspects of the party.
The capital is opening up to new types of music and parties.
We have an audience here, the evenings are sold out, it’s a bit like our new home, we have the ambition to grow in Paris.”
Also read: The Techno Parade celebrates its 25th anniversary in Paris: “It showed that we weren't savages!
»
It must be said that the Bresh Party are on the rise.
The collective appears, for the first time, on the bill of the Belgian festival Tomorrowland, certainly the most important in the world in terms of electronic music.
And will be in residence this summer once a week at Amnesia, one of Ibiza's legendary party spots.
Just that.