Once every few weeks we have to publish a "new on the shelf" section, because new products are coming out all the time, and we have new launches in the system that we are dying to report to you about.
From durable mascaras that come off in water, through a durable lipstick that is actually a non-sticky lip gloss to the serum that saved our face from the dryness and the mess - these are the new launches of the month:
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Tubing Mascara, Clinique/international
The make-up and care brand Clinique launches the powerful and super-pigmented High Impact High-Fi Full Volume Mascara, rich in tiny fibers that help increase volume to eyelashes by 230% instantly.
The mascara lasts up to 12 hours, and the most fun - comes off in the shower!
Yes Yes.
This is a technology called tubing (tubing) with a lightweight gel texture enriched with nourishing oils for healthier eyelashes, and a brush with a wavy design that allows you to comb and coat each and every eyelash, with a precise tip that helps to easily reach small corner eyelashes.
The formula wraps the eyelash and produces a kind of "tube", which the touch of warm water gently releases from the eyelash, making the issue of removing makeup so easy - you no longer need a two-phase oily makeup remover to deal with if the mascara is tedious to get into a good shower, and go straight to bed.
Mina in two shades - deep black and dark brown.
Launch price during the whole month of March: 119 NIS
available at the pharmacy chains, at Mashbir for Consumers, at Clinique stores at the Gindi TLV Mall and at the Golden Mall and on the online website
Maya Kay Lecarline/Lee Agmon
Another durable tubing mascara that comes off in water, and this time by Carlin - BOLD So Skinny Tubing mascara, a mascara that lasts for many hours, with innovative tubing technology, which can be removed in warm water without the use of makeup remover.
The formula is enriched with shea butter, does not crumble, and is enriched with panthenol, which helps improve the appearance of eyelashes, encourages growth and deepens the natural color of eyelashes.
Consumer price: NIS 69.90, available at the pharmacy chains, and on the Carline website
Maybelline New York, vinyl pink/international
Maybelline
Meet the Pinks Vinyl Ink lipstick series - in three pink shades - bazooka pink, cherry pink and reddish pink.
It is a hybrid between a liquid lipstick in terms of durability and a gloss in terms of shine and comfort.
The lipsticks last up to 16 hours, and remain beautiful thanks to the glossy finish and the feeling of moisture, with an applicator for precise application of intense color in one stroke.
The vegan formula - without ingredients
of animal origin or products - must be shaken before use.
Consumer price: 50 NIS, launch price in March: 44.90 NIS.
Available in selected pharma chains and on the website
Lirac Paris Hydrogenix Serum/External
Hydragenist serum, Lirac Paris
How we love LIERAC PARIS.
A new series called is launching in Israel the vegan Hydragenist series, which has new patents and natural ingredients, for example plant-based and natural hyaluronic acid with a high molecular weight and with refilling options for the products, to help preserve the quality of the environment.
The new Hydragenist series captures moisture in the skin by activating the three key natural mechanisms of the skin that perform three actions: capturing water and moisture from the outside, maximizing the action of moisture in an effective and maximal way, preserving moisture over time.
As a result, the skin is soaked with moisture, immediately and in the long term.
It is full of volume, glowing and full of light, and feels smooth, soft and silky.
The series offers four products, all with the exclusive ingredient: Plankton - a powerful ingredient that lives in harsh conditions in the Rio Tinto River in Andalusia.
Stimulating and moisturizing and glowing serum:
with a refreshing liquid texture that gives volume, soothes and smoothes wrinkles.
315 NIS.
Revitalizing and Glowing Eye and Lip Cream:
Gives intense moisture and glow and smoothes fine lines and wrinkles. Gives volume and has an immediate and long-lasting moisturizing effect. Suitable for brightening the eyes and also for use around the lips to add volume and smooth wrinkles 189 NIS.
Cream-gel: provides moisture and radiance and balances mixed to oily skin.
Stimulates the skin's moisturizing mechanisms for an immediate velvety touch and long-lasting moisture by balancing the sebum for a glowing but non-greasy look NIS 269.
Moisturizing and glowing cream:
provides instant radiance and relaxation. 98% ingredients of natural origin, provides instant moisture and long-lasting moisture thanks to the double action on The natural moisturizing mechanisms of the skin. Price: 269 NIS.
Refillable packaging for the moisturizing cream or gel cream.
Price: 199 NIS.
A box that includes serum, face cream or gel cream and eye cream
- price: NIS 269. Available on the Lirac Israel website and at Lirac Paris authorized beauticians and doctors.
Water Keratin Natural Formula/Azolai Dew
Natural Formula continues to improve all the time, and releases an extension to the Keratin Intense series - Keratin Water.
What is?
No one knew it existed, but it is an addictive product that works magic for problematic hair, both straight and curly.
This is a light treatment that is done between the overlap and the mask, which takes exactly 9 seconds, and leaves the hair with a shine, shine, and pleasantness that there is no such thing.
The karat water comes in a bottle with a nozzle designed to be distributed along the hair paths, and is excellent for hair that undergoes straightening, coloring or heat styling.
The formula contains keratin in a double formula - the product is enriched with 2 types of keratin, one that helps build the inside of the hair, and the other that creates an external protective coating that wraps the hair fiber along its entire length and helps it feel soft over time.
The keratin water is enriched with pro-vitamin 5B, and without sodium chloride salt - so as not to harm the smoothing action, without parabens, SLS, SLES, mineral oil, phthalates, silicones and sodium chloride salt.
Instructions for use: after shampooing (before the conditioner/mask), apply the product directly to wet hair, lengthwise, and massage for 9 seconds.
Rinse well with water.
and continue with the conditioner/mask.
Price: 29.90 NIS, for 200 ml, available in the marketing and pharmacy chains throughout the country
K18 repair oil/K18
The k18 hair brand launches K18 molecular repair hair oil - oil for molecular repair and restoration, a product that won the title of "the best product in the world in the hair care and restoration category" by the world's leading fashion and care magazines at the end of 2023.
The oil works on two layers of the hair fiber, the cosmetic layer (cuticle) and the molecular layer (polypeptide chains) provides protection from heat up to 232° and fights frizz by repairing the damage that causes frizz.
The oil has been clinically proven to repair damage in damaged hair, provides 24-hour control over hair frizz, increases hair shine by up to 104%, reduces 78% of split ends, and provides heat protection up to 232°C.
The oil should be applied sparingly - three drops, and with movements of smoothing the hair from above, not on the ends.
Available at James Richardson Duty Free, price: NIS 379, available at licensed barbershops and on the website. Not tested on a private label, sulfate-free, paraben-free, silicone-free, food coloring-free, vegan formula.
Retinol Vichy/abroad
The most trusted brand in the world, VICHY launches a retinol serum - LIFTACTIV RETINOL SPECIALIST DEEP WRINKLES SERUM to treat the appearance of all types of wrinkles and helps reduce the appearance of deep wrinkles, and helps skin cell regeneration.
The retinol serum contains 0.2% pure retinol and bio-peptides.
With continued use, helps treat all types of wrinkles, even deeper ones.
The serum contains powerful active ingredients, and contributes to reducing the appearance of wrinkles in 100% of women forehead wrinkles, frown lines (between the eyebrows), laugh lines, wrinkles on the sides of the nose, and wrinkles on the sides of the lips.
Instructions for use: drip 2-3 drops on clean, dry skin in the evening.
Week 1: for use 2 evenings a week.
Week 2: For use in the evening yes and evening no alternately.
Week 3: To be used every evening.
Price: NIS 249.
Available in private pharmacies throughout the country, in the Super Pharm and BE chains and on various online shopping sites.
Anti-heat spray/L'Oreal
Dream Long Spray against fever
'Alviv' from 'L'Oréal Paris' expands the legendary Dream Long series and launches a hair protection spray against heat
containing vitamins and castor oil for daily use for users of hair styling devices.
The spray protects against heat and moisture damage and gives smooth, frizz-free hair for up to 3 days.
The spray loosens knots and makes hair styling easier.
Tip for long hair: before drying and styling, divide your hair into 3 equal parts and sprinkle generously on the lengths.
Instructions for use: shake before use.
Spray on damp to dry hair.
Do not wash.
to design.
Price: NIS 39.90, available in the Super-Pharm network and Super-Pharm online only
Dove, series for long hair/abroad
The DOVE care brand launches a shampoo and conditioner to treat long and damaged hair.
Helps reduce hair breakage 4 times, for longer hair and healthier looking hair.
The formula adheres to the damaged parts of the hair fiber and thus helps to reduce its breakage, making it easier to lengthen the hair and reducing the need for cutting ends.
The formula in the vegan series is approved by the PETA global organization.
Vaginal/foreign cleansing foam
REVIVING FOAM, intimate cleansing and moisturizing foam.
which is produced by the SECRET DE JOE brand.
The foam
moisturizes and caresses and is based on a unique A-SPS ™ algae extract known for its contribution to skin hygiene and moisture retention.
The formula is fully adapted to the scalp for daily use in dry conditions, supports pH, enriches with natural moisture and strengthens the balance and freshness in the area.
The preparation is intended for those who suffer from imbalances, infections and fungi, itching and discomfort in the intimate area, and also for women who suffer from dryness in the vagina and vulva and/or for women who use intimate washes that may worsen the situation and harm the acidity balance of the area.
Price: is NIS 79.
Available at Super Pharm online and on the website.
Drained of oil/overseas
Moroccanoil expands the series of body products and launches a new fragrance: DAHLIA ROUGE - pleasant and seductive floral.
The fragrance comes in body cream, liquid hand soap, hand cream and shower gel - and like all Moroccanoil products, contain the core ingredient of the brand, argan oil rich in antioxidants, plus additional ingredients designed to care for and nourish the skin with each use.
The new fragrance Dahlia Rouge joins six other Mediterranean-inspired fragrances in the Moroccanoil body collection, each of which has its own unique scents:
Dahlia Rouge-: pleasant and seductive.
The perfect combination of floral fragrances of dahlia petals and tuberose pearl, gently warmed with sandalwood and musk.
Fragrance Originale - Moroccanoil's flagship fragrance, iconic and unforgettable, combines amber and floral scents.
Ambiance de Plage - warm and uplifting, an exotic escape to the beach, with touches of gardenia and coconut.
Ambre Noir - rich and seductive, a warm and spicy fragrance that combines amber, jasmine and white cardamom.
Bergamote Fraîche- : refreshing and stimulating, the perfect balance between invigorating bergamot and soothing mint.
Oud Minéral- invigorating and surprising, like a walk along the shores of the Mediterranean Sea with fresh minerality of sea salt, and a smoky cedar scent.
Spa du Maroc - exotic and intoxicating, a heady fragrance inspired by the Moroccan spa that combines blackcurrant essence, wild patchouli and clove.
On the occasion of the launch of the fragrance, Moroccanoil is launching a limited edition and offers 2 sets for hand and body care:
The hand care set includes: liquid hand soap and a full-size hand cream.
105 NIS
The body care kit includes: full-size shower gel and body cream. 125 NIS
Moroccanoil shower gel (70 NIS for 250 ml): a highly concentrated formula enriched with argan oil that provides moisture during cleansing, leaving the The skin is fresh and renewed. This shower gel, which improves the elasticity, texture and tone of the skin, is suitable for all skin types and is available in all seven Moroccanoil fragrances.
Moroccanoil body lotion (NIS 100 for 360 ml): an extremely light body lotion that absorbs quickly , contains a mixture of argan oil, evening primrose oil and soothing aloe leaf extract.
This lotion leaves the skin smooth and glowing after each use.
Suitable for all skin types and available in all seven Moroccanoil fragrances.
Moroccanoil liquid hand soap (NIS 70 for 360 ml): enriched with argan oil rich in antioxidants and hyaluronic acid for gentle but effective cleansing and nourishment. Suitable for all skin types and available in all seven Moroccanoil fragrances. Moroccanoil hand cream
(NIS 70 for 100 ml L): Moisturizing but quickly absorbed, incredibly rich and still light.
Moroccanoil hand cream, containing argan oil, hyaluronic acid, squalane and a mixture of cocoa and shea butters deeply moisturizes the skin.
Suitable for all skin types and available in all seven Moroccanoil fragrances.
Moroccanoil® products can be obtained at hair salons and authorized stores throughout the country, telephone for inquiries: 03-9511086, and on the website: https://www.moroccanoil.com/il/
About MOROCCANOIL The
MOROCCANOIL product series was inspired by the exotic fragrances of the Mediterranean and the iconic turquoise shade, which is the company's hallmark.
MOROCCANOIL is the pioneer company in the field that started the use of oils in its products.
The therapeutic oil from the MOROCCANOIL series created the global buzz around argan oil and paved the way for an extensive line of premium products, offering solutions for all hair types.
It is a success story of an iconic and fashionable brand, with a drive for innovation and a relentless pursuit to develop care products enriched with oils, easy and convenient to use, based on high performance formulas.
The company's products have not been tested on animals.
MOROCCANOIL's main goal today is to continue to develop, innovate and lead the way in the beauty industry.
MOROCCANOIL hair and body products are available in fine salons, spas and websites in more than 100 countries worldwide.
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