They are young influencers and yet their advice given on the social network TikTok smacks of the 1960s and the series Mad Men.
Under the guise of well-being and personal development, many of them invite their peers into a strange routine: they need to enhance their “feminine energy” to benefit from the “princess treatment” that they deserve every day.
Feminine energy?
That's to say ?
Throughout their videos, loosely inspired by the yin and yang of Chinese philosophy, a catalog called “principles and values” serves as instructions for being a woman gifted for happiness.
After viewing these productions, it is above all a catalog of gender stereotypes which is submitted to Internet users.
A “quality” woman, reconciled with her feminine energy, is always polite, calm, and does not display her independence too much “otherwise people will not want to satisfy you”, specifies a TikToker.
Dressed but not too much, displaying her emotions and vulnerability, who accepts help and compliments without “playing the strong woman”.
Some even encourage them to go back to being “the little girl” they were.
In short, the perfect woman is a woman who “lets herself be guided”.
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