Brand Studio for Paty
In the universe of gastronomy, there is a duel that transcends all culinary borders: boxed hamburgers and homemade hamburgers.
Two immense intertwined worlds that awaken appetites and unleash passions.
It combines an intense meat flavor with a unique homemade style.
The debate over which is better can last for hours, weeks, and perhaps months.
Each team with a well-defined stance defends its own.
Textures, flavors, practicality and health are some of the words that are put on the table.
Faced with this situation, Paty, the leading hamburger brand and present on the table of all Argentines, took matters into its own hands by incorporating the best of each position, and launched a revolutionary proposal that challenges convention.
The new “Paty de Casa” burger,
the first on the stamp-free market, combines an intense meat flavor with a unique homemade style.
Abundant, tasty and healthier.
With no added salt and 100% beef, this new product offers a
different culinary experience
that adapts to current consumer trends and values:
abundant, tasty and healthier
, like homemade.
A different alternative for those consumers who need a practical, healthier solution that preserves the flavor.
The
120 gram burger
is ideal to enjoy on the plate or in the classic “between buns”.
This product was developed from the work of listening to and interpreting the tastes and desires of the Argentine public when it comes to eating delicious, healthy and homemade food.
With this, Paty once again demonstrates its constant
commitment to innovation and the creation of products that satisfy the needs and tastes of local palates.
120 gram burgers, to enjoy with many meals.
"At Paty, we are constantly challenging the limits and redefining what it means to be leaders in the market. Our new burger is a testament to the commitment and passion to offer our customers unique and unforgettable experiences, always affirmed in quality," says María del Carmen Giorello, Marketing and Trade Marketing Manager at Marfrig Global Foods.
And she adds: “these are the satisfactions of our work: developing a new product and finding ourselves at the tasting with the long-awaited 'wow' effect of the consumer, 100% of those who tried it, chose it!
We feel that it is a revolution for processed hamburgers, that is why Paty de Casa breaks all the rules.”