Miroglio has completed the acquisition of Trussardi from QuattroR as part of arestructuring aimed at enhancing and expanding the Milanese fashion brand and ensuring the industrial continuity of the fashion house, the integrated fashion group already owning nine clothing brands said in a statement on Tuesday.
Under the transaction, Trussardi is to enter the Miroglio group as an independent brand and maintain its headquarters in the Lombardy capital.
The scope of the deal includes a strategic network of 15 shops in Italy, the historical archive and licensing rights.
Through it, Miroglio says it aims to take Trussardi beyond the boundaries of fashion to include products and services that embody its essence in the lifestyle market.
Founded in 1911, the brand is to adopt a multi-channel growth strategy focusing on the key markets of Italy, Eastern European and the Middle East, where the it enjoys a strong reputation.
"We are proud to announce the acquisition of Trussardi, a fundamental step in our strategy of growth and portfolio diversification," said Miroglio Group CEO Alberto Racca.
"Trussardi, with its unique heritage and strong appeal in the premium segment, represents an icon of Italian heritage," he headed.
"We intend to enhance the combination of elegance and versatility that has always distinguished Trussardi in all its expressions, with an eye towards the lifestyle and values of the contemporary customer.
"Furthermore, the acquisition allows us to strategically expand our group's presence in the men's and leather goods sectors ,enriching and diversifying our portfolio," concluded Racca.
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