Brand Studio for NK
“The field tests you, with NK you always perform.”
That is the motto under which
the presence of NK Semillas in the 2024 edition of Expoagro
revolves , the mega exhibition of the countryside that takes place in the Buenos Aires city of San Nicolás, and that perfectly reflects the brand's mission of being close to the producers every day through their solutions and services.
Video
NK arrived at the mega show of the field with launches in different products.
“We see Expoagro as a meeting place, where the year is planned and where the atmosphere is that of working together again,” said
NK Marketing Manager, Francisco Pérez Brea
.
“It is a space to share information and to try to plan the best business for the future,” he said.
Francisco Pérez Brea, Marketing Manager at NK
Under this framework, the seed company's plot at the fair highlights, for example,
the latest launches in corn: the NK 835 VIPTERA3 and the NK 855 VIPTERA3
, two short-cycle hybrids – particularly the first – and high potential that They work very well in both planting windows, qualities that in recent times have been especially in demand by producers.
NK brought new developments in corn seeds to Expoagro.
“A short-cycle hybrid product offers greater plasticity for maneuvers like those that had to be carried out in previous years, when early sowing could not be carried out as planned and they had to change the lot to late sowing.
At NK we understood it, and that is why we developed these launches that complement very well with previous launches,” explained Pérez Brea.
In sunflower, NK also came with new products to Expoagro.
But not everything goes through corn in the NK plot:
as far as sunflower is concerned
, the portfolio exhibited demonstrates its yield potential and is completed with
the novelty of the hybrid NK 3979 CLHO
, which aims to exceed the profitability ceiling of the segment. high oleic.
With an intermediate-long cycle, it is recommended for all sunflower-growing areas of the country, and has the particularity of incorporating CL technology for weed control in the post-emergence of the crop.
NK's new soybeans are no less notable
, and their Enlist varieties top that list:
they are both the 46x23 E (Group 4 Media)
, which is recommended for the core area, as
well as the 47X24 E STS NK (Group 4 Largo)
, with very high potential and that uses both Enlist and STS technologies for the management of difficult weeds.
NK and technology to produce better
Shocking aerial view of NK's presentation at Expoagro.
For Pérez Brea, this service, which cross-references data with satellite images and even has a forecaster based on the useful water available in the soil,
gives producers, above all, predictability
, which ultimately translates, in the long run, into in greater benefits.
“Not only is the technology applied to genetics important;
Having data helps producers make better decisions, and therefore digital tools allow them to get the maximum possible value from each hybrid, as well as estimate what the expected performance of the campaign may be,” said the Brand Manager of the brand. .
NK advisors at Expoagro provide personalized attention.
In that sense, and also based on the back-and-forth with his clients, Pérez Brea highlighted that the current perspective that better harvests will come also drives a virtuous circle that leads them to further enhance the performance of their work.
And for that,
the role of a fair like Expoagro 2024, the most important open-air fair in the region, is key
.
Producers seek to invest in technology
“Producers see that their crops are much better than in previous years, and that is positive.
“This optimism projects them to want to invest in technology: producers come to Expoagro to see what is new
, how they can produce more and better and thus grow again as they did historically,” he concluded.