The official poster for the Paris 2024 Olympic Games was presented on March 4.
Or rather
“revealed”,
which is no small thing.
Not just anywhere:
“at the prestigious Musée d’Orsay”
.
This event was therefore placed under the auspices of art and religion.
But not only.
This poster was supposed
to “embody the soul of the Games”
, celebrate their
“spirit and heritage”
.
Even more: it had to
“capture the very essence of the host city and its people”
.
Such ambitions were more of an annunciation than a presentation.
How can you not be moved?
Now, what are we experiencing?
An inanimate drawing.
An image taken from a story for retarded children.
A large graphic orgy teeming with inclusive festivities.
A derealized fair bathed in irenic and pastel.
In short, the zero degree of bliss.
Some people are still irritated by this, arguing that such a gap between reality and its representation is unacceptable.
They are wrong.
The reality to which he refers is only a remainder.
A remnant of the Old World.
New…
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