Central subject of the summons of
Cyril Hanouna
by the commission of inquiry of the National Assembly on the allocation of TNT frequencies, the numerous sanctions of Arcom against
“Hands off my post!”
»
have been mentioned many times.
In total, the audiovisual police intervened around thirty times for a total of fines which today amounts to 7.5 million euros.
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“We had disproportionate fines
,” Cyril Hanouna told parliamentarians Thursday afternoon.
“Last year we got sanctioned because I wore designer clothes on air.
We are the only ones to have had such a big sanction
(for clandestine advertising, editor's note)
.
»
On June 22, Arcom imposed a financial sanction totaling 200,000 euros on C8.
Also read “TPMP” sanctioned by Arcom for “clandestine advertising”: what are the obligations of broadcasts towards brands?
Cristaline and Thonon waters, Bosch microphones and Apple computers
“For cases similar to what we do on the air, there is no fine
,” remarked Cyril Hanouna about
the “relentlessness”
of which he feels a victim.
“Clandestine advertising for example, in other competing shows, I see a lot of brands and I even see entire sequences on brands.
I am not aware that they have been fined.
»
Irony of this remark, for two and a half hours, the LCP channel on TNT channel number 13 broadcast Cyril Hanouna's hearing with bottles of water from the Cristaline and Thonon brands clearly visible on the vast majority of the sequences.
Also microphones from the Bosch brand and laptops adorned with the apple-shaped logo from Apple.
Parliamentarians and their Apple computer facing Cyril Hanouna at the National Assembly on March 14, 2024 LCP screen capture
Arcom and clandestine advertising
“Channels are free to discuss brands. What they do not have complete freedom for is to promote it outside the advertising framework
,” Arcom explained to us.
“
Advertising must take place in a dedicated space, separated from the rest of the program and identified as such.
The text relating to advertising dates from 1992. It prohibits clandestine advertising, that is to say not announcing as advertising the fact of promoting a brand during a broadcast.
It is the act of presenting a brand to encourage its purchase or consumption.
»
While major sporting events, teleshopping programs and prize-winning game shows benefit from a certain flexibility in the display of brands, other types of programs must ensure compliance with regulations.
In shows filmed with an audience, visible spectator marks are generally hidden with opaque tape.
“
We will verify that the channel has not focused on a brand with the aim of promoting it
,” underlines Arcom.