Brand Studio for Ford
Few scenarios were more conducive than
Expoagro 2024
, the largest open-air exhibition of the agricultural industry in the region, for
Ford
to take a fundamental step in the growth of the range it offers to the rural work ecosystem: it was in the mega stand that the Óvalo set up on the grounds of the San Nicolás autodrome where
the start of sales of the E-Transit, the 100% electric version of its iconic commercial vehicle, was announced.
Video
Strong Race Star Launch
Ford appeared at Expoagro again as an official sponsor
.
And for this reason, the bet made on the field's great annual event has its correlation with one of the most impressive stands on the San Nicolás autodrome grounds: a space for the exhibition of its models and another with a phenomenal off-road track.
The new E-Transit was one of the stars of Expoagro: with space and loading height similar to those of the diesel versions,
the new Ford E-Transit represents an alternative for commercial vehicle customers seeking sustainability
in their urban operations. in turn, they aim to maximize their productivity, two of the characteristics most requested by the producers and entrepreneurs who visited the fair.
Ford announced the start of sales of the E-Transit at Expoagro 2024.
The presence of the E-Transit attracted attention in the space designated for
Ford PRO
, the division of the brand that offers mobility solutions for users of commercial vehicles.
The stand also had the Raza Fuerte range on display
, with the new generation of Ranger as one of the stars of the pick-ups.
And another big appearance was the new Bronco, scheduled for launch in 2024.
Stellar launch of the Ford E-Transit at Expoagro
The new E-Transit is the fifth electrified product that Ford offers in the country
, all in different segments: it was present at Expoagro along with the Maverick Hybrid, the Kuga Hybrid and the F-150 Hybrid.
To achieve its mission,
the Ford E-Transit relies on an electric motor with 269 HP and 430 Nm of torque
, one of the most powerful in the segment, and a 68 KWh battery that gives it a range of up to 317 kilometers according to WLTP protocol, a figure that can be monitored in real time above the vehicle through intelligent software that provides an estimate of the distance it can travel without needing a recharge.
The new Ranger is one of the stars of the show.
Technology is crucial for a product like the E-Transit, and Ford knows that: that is why, in addition to benefits such as semi-autonomous driving assistance,
the vehicle has connectivity as standard and at no cost thanks to a 4G modem integrated into its architecture
, which allows preventing or detecting anomalies in operation and even using an application to access multiple vehicle commands remotely.
With the support of Ford PRO, the Ford division dedicated to serving the mobility needs of commercial customers, it will arrive at dealerships
in four body configurations: a chassis version and three vans
with cargo volume between 9, 5 and 12 .4 cubic meters.
More than a century of history together with agriculture
"Ford, with its 110 years of history in the country, could not be missing from
Expoagro
, the epicenter of the Argentine countryside," analyzed the
Marketing Manager of Ford Argentina, Marcelo Ramos
, who also celebrated that the Ovalo has already been for 18 consecutive years. official sponsor of the meeting. “It is an ideal space to be close to the people in the field, our users and anyone interested in our products, but in a much more relaxed environment than on a day-to-day basis,” he said.
The F-150 in action at Expoagro.
In that sense, the brand's proposal at the fair is not limited to the E-Transit, but also takes the opportunity to
deploy all the power of the Strong Race, starting with the new Ranger, the pickup produced in Pacheco
and which in A few months on the market it had a great reception.
“People received the truck in all its versions very well: we closed 2023 with a growth of 80% in volume, and this year the participation promises to be very positive,” said Ramos.
But along with what is one of the brand's flagship products in the country, and which is undoubtedly one of the stars of the space at Expoagro 2024,
Ford brought the entire range of pick-ups to San Nicolás
, starting with the F- 150, the Maverick, the Raptor versions of the Ranger and the F-150, as well as high-performance SUVs such as the Territory, the Kuga and the new Bronco, one of the Oval's advances in the exhibition, which has a exclusive sector at the stand and whose pre-sale promises to be announced very soon.
In addition to seeing and receiving information about the entire Ford catalog,
visitors to the fair can test the products of the Strong Race on a 4x4 track,
with obstacles and challenges like in real life: “It's not just about making contact with our vehicles, but it is also an excellent opportunity to demand them as in real life, with obstacles and challenges at different levels of intensity,” Ramos invited.
Ford's impressive off-road track at Expoagro.
Finally, and like every year, Ford offers in its fair space a sales room with the presence of dealers of the brand, a proposal to offer interested parties the full range of financing solutions and alternatives proposed by the brand. through its
Oval Plan
.
As usual,
the FORDi virtual assistant
offers an agile and intuitive tour through QR codes located at different points of the stand, which allows you to expand with product information and even offering the possibility of starting the purchase of a vehicle.
Ford customers receive the best attention at Expoagro.
In turn, the brand invites all its customers to use
the FordPass app
, where they can receive invitations to the exhibition and participate in special activities.
Ford customers will have the opportunity to participate in extreme off-road driving talks given by specialists and put into practice the techniques learned on an exclusive track of the brand and enjoy a gastronomic experience at the end of the activities.
From the moment they arrive at the exhibition, customers enjoy a special experience, since
if they attend with Ford vehicles they will have exclusive parking
near the entrance.
There, the mobile workshop staffed by specialized technicians from the Dealer Network is made available to them.