How can we imagine, in 2024, a new Miss Dior born in 1947 and rewritten many times since?
Naturally returning to its origins.
Those of a founding perfume for the fashion house which became, after the war, the wake of a youth regaining a taste for life.
To seduce today's misses, Francis Kurkdjian has reconnected with this jasmine with its jammy facets and characteristics of the extraction methods in practice in the 1940s. This history enthusiast (he created the Per Fumum endowment fund, promoting the French olfactory heritage) made it the starting point “
for a contemporary chypre which reflects its time with flowers and woods, but also the delicious tones of wild strawberry
”.
A perfume in affinity with the tastes of Gen Z who are magnetized by sweet accords.
We met him - completely by chance - on February 12, the anniversary of the first Dior fashion show in 1947.
LE FIGARO. - With New Look, launched in January, and this Miss Dior perfume…
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