At Porsche, the transition is well underway.
Oliver Blume, the boss of the brand, trumpeted it during the presentation of the results at the Leipzig factory:
“In 2030, we aim to achieve 80% of our sales with 100% electric models.”
Implied that at this deadline, the 911 will remain the only model in the range not to have converted to electric.
From a regulatory point of view, manufacturers will have no choice.
According to the Cafe standard decided by the European Parliament, the average CO2 emissions of vehicles sold must not exceed 59 g/km in 2030. It remains to be seen whether consumers will be there.
In this context, Porsche, like its competitors, has no other alternative than to accelerate the electrification of its range.
Porsche
In 2023, the German sports car manufacturer broke another record, delivering 320,221 vehicles, up 3.3%, despite the 15% decline in the Chinese market.
The Cayenne tops sales with 87,553 units.
The gap with the Macan which will leave the European market is less than 200 units.
The 911 recorded a new performance with 50,146 units sold.
At the end of its life, the 718 family (Boxster and Cayman) only accounted for 20,518 sales while the Taycan range attracted 40,629 customers.
The United States with 86,059 sales (+9%), Europe with 70,229 units (+12%) and other regions of the world (52,220 units) largely offset the decline in the Chinese market (79,283 units) , due to the real estate crisis which impacts purchasing power.
The turnover stood at 40.5 billion euros, an increase of 7.7% compared to 2022 which was already a record year.
According to Porsche management, the year 2024 should be a year of transition with the launch of four major new products: the third generation of the Panamera, the Macan Electric, the revised and corrected Taycan and an evolution of the 992. The latter that the We were already waiting last year to celebrate the sixty years of what remains the benchmark for sports cars and will be presented at the beginning of the summer.
Following a logic dear to Porsche, the style will evolve smoothly.
On the other hand, it is a surprise, on the technology side, the 911 will welcome, for the first time in its history, a hybrid engine.
The technology will be derived from that which fitted a 911 GT3 R Hybrid laboratory racing car presented in 2021. No question of a plug-in hybrid solution, incompatible with the architecture of the 911 in terms of size and weight, but of an engine electric installed at the front and assisting the flat-six.
The new 992 which will enter the market at the start of the September school year will not see its CO2 emissions drop drastically.
Furthermore, during his annual press conference, Oliver Blume confirmed that Porsche was continuing the development of synthetic fuels.