Despite the fear of reprisals, they demonstrate every week in front of purchasing centers or traders' warehouses to demand “a fair distribution of margins”.
On March 7, on tractors lined up in front of the Lidl warehouse in Cestas, near Bordeaux, angry winegrowers displayed the low-cost brand's weekly catalog.
On the first page, a bottle of Bordeaux wine for 1.89 euros.
“Major distribution sets ever lower prices for traders, who impose unbearable prices on us,” denounces Didier Cousiney, spokesperson for the Viti Collective33.
“It’s the price of misery!”
» asserts Guillaume Le Moing in turn.
Based in Saint-André-du-Bois (Gironde), this thirty-year-old is fed up “of working at a loss”, with a loan on his back.
In question, the 900 liter barrel, an indicator of the Bordeaux bulk wine market, is purchased for 750 euros, “while its production cost is around 1,200 euros.
And again, provided you make 50 hectoliters/hectare.
But it only takes one year of drought, frost or hail to produce fewer quantities..." breathes the winegrower, who did the calculation: "if it wasn't profitable, I would have had to sell my barrel for 1,500 euros.
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