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Men's fashion: focus on bleached cotton

2024-03-15T05:26:11.802Z

Highlights: Men's fashion: focus on bleached cotton. Italian trouser makers tried two tricks to make more stable models. Textured cottons, like dobby microweaving, were a first response. The mottled effect on the surface better conceals color aging. The other solution is to pre-wash or even bleach the clothes, selling them already “broken”, covered with white wrinkles. This bleached aspect inherent to the material contributes to this wrinkled aesthetic that has become trendy.


THE CHRONICLE OF JULIEN SCAVINI - Italian trouser makers tried two tricks to make more stable models.


Who hasn't noticed that one day their chinos were a little shabby, with some edges slightly bleached?

In the store, new and well ironed, it was yet so elegant, so clean.

But unfortunately, cotton is a somewhat brittle plant fiber, which, over time, will contract and release dye.

Nothing works.

No more adding elastane than XY treatments.

If corduroy never has this problem - it slouches!

-, smooth cotton doesn't cut it.

Italian trouser makers tried two tricks to make more stable models.

Textured cottons, like dobby microweaving, were a first response.

The mottled effect on the surface better conceals color aging.

The other solution is to pre-wash or even bleach the clothes, selling them already “broken”, covered with white wrinkles.

A very popular style effect for rather expensive chinos.

This bleached aspect inherent to the material contributes to this wrinkled aesthetic that has become trendy...

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Source: lefigaro

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