In 15 years of career, Alexandre had never seen this.
In recent weeks, there have been so many customers at his gold redemption agency on rue Vivienne in Paris that they have difficulty finding a place in the entrance, stuck between the door and the glass counters that separate them. employees.
“When I started in the 2010s, we made six transactions per day on average,”
remembers the director of this Godot et Fils agency.
Today, we do 40 to 50 a day!”
A modern gold rush, fueled by the record price of the yellow metal, which reached its all-time high in March.
At competitor Or en Cash, we have also seen 30% more sales since the start of the year, assures Sandrine Crosse, general manager of the network of 110 agencies in France.
Customers come to sell jewelry they received as an inheritance, that they no longer wear or that is broken.
Often, they want to finance a project.
“But we also see more and more of them selling…
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