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Europe has set new rules of the game for AI. Now it's Israel's turn - voila! Marketing and digital

2024-03-18T10:58:52.834Z

Highlights: Europe has set new rules of the game for AI. Now it's Israel's turn - voila! Marketing and digital. Europe's new AI law is excellent news for Israeli high-tech. This is the time to invest in developments that will help monitor the various uses of technology and ensure that we remain at the forefront of the field. It seems that the power of artificial intelligence is increasing and increasing too much. The State of Israel, as a leading technological country, should lead the restriction on the technology.


Europe's new AI law is excellent news for Israeli high-tech. This is the time to invest in developments that will help monitor the various uses of technology and ensure that we remain at the forefront


Every day we hear about another development in the field of artificial intelligence.

It seems that its use has become widespread in all walks of life, and it was recently announced that even the IDF uses it in the form of a system that prioritizes evacuating the wounded from the battlefield, reducing bilateral shooting, and even developing applications that will hopefully be able to help locate the kidnapped.



It seems that the power of artificial intelligence is increasing and increasing too much. Day by day, more and more companies are investing in the field in order to develop it and bring new developments that will challenge the existing systems. Perhaps precisely because of this, the European Union approved the first legislation of its kind in the world aimed at supervising and controlling the development and application of artificial intelligence technology. The



European Union's Artificial Intelligence Law is intended to give The first is a comprehensive response to the growing concerns about irresponsible, immoral and even dangerous use of technology. According to the law, all parties involved in the development, use, import, distribution and production of AI systems will be held responsible. The legislation will mainly apply to suppliers, importers, distributors and users located in the European Union , or those that provide services to entities in the Union.


The issue of regulation is not new. The world has been discussing limiting technology in one way or another for over a year and so far nothing has really been regulated. As of today, the field is completely hacked, there is no global global policy and therefore anyone can do (almost ) any use of technology at will.



The law is expected to set an international standard for countries that seek to harness the power of artificial intelligence while creating protection mechanisms against possible risks, such as the automation of jobs, the spread of fake news created through large language models, and even a danger to national security.

Where is Europe and where are we?

In Israel, we are exposed every day to a terrible use of technology.

Every day the technological experts of the IDF show how much the use of deep fakes has been expanded. The State of Israel, as a leading technological country, should lead the restriction on the technology.



Therefore, with or without connection to the war, companies that develop AI tools that pose a possible danger to individuals or society, in areas such as education or employment, will have to provide the regulators with risk assessment reports, detail what information was used to train the model, and prove that the system does not cause harm such as bias based on race, religion or gender.



Also, it is clear to everyone that human supervision will be necessary in the creation and deployment of the systems.

In addition, scraping images on a large scale from online services for the purpose of developing facial recognition systems will be completely prohibited.

Developers of large models will be required to provide information on how their systems work and assess their systemic risks and energy efficiency.

The world is moving to open source

In this context, it is worth noting positively that AI models based on open source will be exempt from a significant part of the limitations.

This is based on the concept that if the code is available for viewing, analysis and modification by any developer in the world, the general public will be able to identify failures and deal with them in a better way than the regulators.

Perhaps that's why earlier this week we were informed that Grok, Elon Musk's AI model based on user data from X (formerly Twitter), had switched to open source work.



As far as Israel is concerned, these are welcome things.

Many photographs that were distributed to the world media about the bombings in Gaza made malicious use of artificial intelligence and tried to bring out bad slander.

It is not for nothing that we came to the discussions in The Hague that wanted to assert serious claims against Israel.

Some of the materials relied on by the prosecutors from South Africa originate from the distortion of reality by technology.

This is why the State of Israel must be at the forefront of the regulatory oversight of artificial intelligence, and draw a clear line between what is permitted and what is prohibited.

In conclusion

"Since ChatGPT and GenAI broke into our lives last year, the use of AI has reached so many new places that companies are trying to figure out how they can use AI safely, without putting their sensitive information at risk," says

Gal Ringel, CEO. L and the founder of Mine

, a start-up that allows users to control their personal information on the Internet.



According to him, "The approval of the EU Artificial Intelligence Law is a dramatic and important step on the way to create new rules of the game in the world of AI.

Similar to what happened with the privacy regulations (GDPR) and more recently with the Digital Services Act (DSA), Europe once again proves that it is the first to standardize and create regulations that should balance the rules of the game regarding personal information and new technologies."



Overall, the new law will benefit Israel even if it You will not take similar steps. As someone who has suffered the heavy price of misuse of artificial intelligence, Israel should, together with the countries operating in the field of artificial intelligence, redraw the permissible limits of freedom of expression. Although regulation is not Israel's strong point, detection and enforcement technologies are. Just as the State of Israel has been at the forefront of technology and presented the world with inspiring developments, so it is required to stop the promiscuity before it is too late.




Assaf Naaman Hillel is the CEO of the business consulting company "Nsika Eskiit" and the founder of the Knafiim project.

  • More on the same topic:

  • AI

  • artificial intelligence

  • The European Union

  • regulation

  • technology

  • Startup Nation

Source: walla

All news articles on 2024-03-18

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