As of: March 19, 2024, 7:13 a.m
By: Markus Hofstetter
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The breakthrough of electromobility is a long time coming in Germany.
One reason for this could be that only a minority sees the Stromer positively.
Berlin – Electric cars are struggling with their bad reputation.
According to a YouGov survey, more than half of Germans regret buying or leasing an electric car.
The main reason for the dissatisfaction is the rising electricity prices.
A Civey survey also came to the conclusion that more than half of consumers would decide against buying an electric car.
The main reasons for this are the high electricity prices and the short range.
Negative image is slowing down electric cars: consumers across all age groups are skeptical
A current survey that Civey conducted together with
Automobilwoche
joins this negative ranks .
Accordingly, 70 percent of German citizens rate the image of electric cars as negative, and 37 percent even rate it as very negative.
Only eleven percent comment positively on the reputation of electromobility.
19 percent are still not sure.
Electric cars have a bad image in Germany.
© Michael Gstettenbauer/Imago
The bad image extends to all age groups.
The electric car is rejected primarily by 40 to 49 year olds, 74 percent of whom rate the image as bad.
Things are hardly better for 50 to 64 year olds at 72 percent.
This would particularly hinder the breakthrough of electromobility among age groups that are generally considered to be wealthy.
However, 18 to 29 year olds hardly see electric cars more positively; 64 percent attribute a negative image to electric cars.
The political affiliation of the respondents also plays a role.
The Greens are more open to electric cars.
45 percent speak of a bad image.
74 percent of CDU/CSU supporters each rate the Stromer negatively.
The supporters of the left are even more critical of the electric car at 75 percent.
Negative image is slowing down electric cars: Manufacturers also contribute to this
The negative image of electric cars is not entirely unfounded.
The sudden end of state funding has dealt a serious blow to the expansion of electromobility.
The charging infrastructure still has large gaps, and large operators like Aral are being slowed down in the expansion process.
The high electricity prices don't help either.
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The manufacturers also do their part.
Mercedes-Benz has now backed away from its planned electric car offensive.
The group keeps a back door open for the development of models with combustion engines.
BMW also apparently plans to develop and produce models with combustion engines well into the next decade - with the Munich-based company primarily focusing on markets in which the phase-out of fossil fuel drives cannot be completed so quickly.
Negative image is slowing down electric cars: It's 5 to 12
Nevertheless, the makers of the study are positive.
“These numbers seem discouraging at first glance, but such a zero point is always an opportunity,” said Civey car expert Parwiz Torgull in
Automobilwoche
.
“In order to save the image of electromobility, it is now 5 to 12 - an appeal to the OEMs, the federal government and energy suppliers to work together more closely here, because from the customer's perspective it is currently not enough.”
Survey on the image of electric cars
Over 5,000 German citizens aged 18 and over took part
in the survey, which
Automobilwoche conducted together with the Civey opinion research institute in the first week of March.
They answered the question: “How do you rate the image of electromobility in Germany?”