Generative artificial intelligence as a push for the professional solutions market and not just a trending topic.
In recent research by analysts at International Data Corporation, promoted by Lenovo, we read that in the EMEA area, which includes Europe, the Middle East and Africa, companies' spending on developing or adopting AI tools will grow by 61% in 2024. Italy is, together with the Netherlands, the country that will invest more than others in this sense, with 68%.
Ours is also the market where there is less difficulty in identifying people with specific skills in the AI field, with an average of 34% difficulty compared to 55% in EMEA.
According to IDC researchers, in the current year a 40% growth in investments in innovative technologies, such as edge computing, is expected in Italy, once again higher than the reference average (38%).
The main investments in tech in Italy will be on generative AI projects, modernization of infrastructures and platforms.
Seven out of ten companies have already planned investments while 30% will do so in 2024 and only 2% have no plans to make any.
Interest in AI varies from industry to industry, although most agree on its potential.
Manufacturing companies are the most enthusiastic, with 47% seeing AI as a “game changer.”
Telcos are the least convinced (22%), in this segment the leaders have already invested significantly in AI in recent years.
The majority of companies in every sector have already invested in generative AI, with half (50%) of government organizations having done so, rising to 65% in telco and 67% in banking, financial services and insurance.
The biggest technology challenge, cited by 40% of respondents, is model capacity limitations, followed by concerns about potential misuse (37%), the need for a reliable data platform (36%), and the use of third parties (35%) for generative AI development.
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