For a manufacturer, renewing a best-seller, especially when it has acquired iconic status, is never easy.
Ask Volkswagen, which faces the headache every time it has to offer a new generation to its Golf.
Or to Porsche, pushed to use the same subtlety to offer a clearly new 911, but which remains identifiable at first glance, in form and in spirit.
In the motorcycle world, BMW is experiencing the same problem with its GS.
Launched more than forty years ago with the R 80 G/S, its big trail (GS is the abbreviation of Gelände Strasse, which means all-terrain and road) has become, over the generations, one of the models the most emblematic of the production.
Nearly 1 million copies have been sold since its appearance in 1980 and the current R 1250 GS, launched in 2018, has, alone, sold 250,000 units, combining standard version and model Adventure adventurer.
Recognizable by its large tank and its protections…
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