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Michel-Édouard Leclerc, Xavier Niel... When big French bosses play influencers on social networks

2024-03-25T05:24:00.738Z

Highlights: Most bosses of large companies have succumbed to the use of social networks. 93% of SBF120 leaders have an account on LinkedIn or X (formerly Twitter) on which they publish on average two posts per month. The CAC 40 is not to be outdone… This article is reserved for subscribers. You have 92% left to discover. Flash sale €4.49/month for 12 months I ENJOY IT Already subscribed? Log in. To discover Listen to the latest episode of our Tech Questions series.


SURVEY - By necessity or by conviction, they have gradually tamed the codes of the platforms which have become essential.


“Hola a todos y todas!”

»

.

For his New Year's greetings, Michel-Édouard Leclerc chose to feature his avatar in a video published on his LinkedIn account.

We see the clone of the most publicized distributor speaking fluently in Spanish then in Italian before being ousted by the real “MEL”.

“Rebellious and naughty, a bit provocative, I like to see the positive side of innovations.

So, take this video as a wink

,” he concludes in his post.

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  • PODCAST - Listen to the latest episode of our Tech Questions series

Like Michel-Édouard Leclerc, a pioneer of digital communication since 2006 with his blog, most bosses of large companies have succumbed to the use of social networks.

Some out of necessity.

Others by conviction, often accompanied by communication specialists.

93% of SBF120 leaders have an account on LinkedIn or X (formerly Twitter) on which they publish on average two posts per month, according to the AmazingContent ranking.

The CAC 40 is not to be outdone…

This article is reserved for subscribers.

You have 92% left to discover.

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Source: lefigaro

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