However, the prospects were very promising.
A little less than a year ago, the Parisian authorities were delighted to see tourism return to a level almost equal to that before the pandemic.
But according to figures from the tourist office published this Monday, the curve has reversed slightly at the start of 2024. In January and February, Greater Paris in fact welcomed nearly 5.1 million tourists.
A decrease of 2.7% compared to 2023.
The month of April thus saw a slowdown of 18.8% in expected arrivals from traditional European markets, as well as a 4.5% slowdown in those from the United States.
These decreases are, however, partially offset by continued growth in tourism from Asian markets, such as China, Japan and South Korea.
Despite this negative context, the first half of May should start to increase again due to the numerous bridges and four Taylor Swift concerts planned at La Défense Arena.
The Olympic Games must also improve this record.
According to projections from the tourist office, “planned international air arrivals are up 45.5% to date” compared to the same period in 2023. And if you have not yet reserved your accommodation, the time seems to have come.
In fact, the average prices charged in hotels during the Olympic Games now stand at €452.90, and €223.90 during the Paralympic Games.
This is respectively 13.5% and 12.2% cheaper than the prices which were offered at the start of the year for these same periods.