Brand Studio for Bigbox
In the year of its 15th anniversary, Bigbox, the company that leads the Latin American market for
experiential gifts of all kinds
, is going through a period of constant growth and expansion of operations in several countries in the region, with a successful business model that It is supported by a strong structure of values such as
well-being, happiness, creativity and innovation.
André Parisier
, CEO of the company, gave his vision about his perspective of the business, the reasons why the brand has become synonymous with the gifts of experiences and the growth opportunities that come hand in hand with a constant search for innovation technological.
-What is the difference that Bigbox offers when giving as gifts?
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At Bigbox we continually work to be able to offer new solutions and functionalities when giving as gifts.
Nowadays, in the act of giving a gift in Bigbox a user can attach a photo or video with a message, making digital and immediate gifts much more personalized.
In addition, we have launched our Gift Card in which, just by scheduling a date, Bigbox will remind you that that important day is near.
Finally, we want to focus on immediacy: just a few clicks are enough to give a gift, and just one to use it.
More than 90% of Bigbox reservations are managed in this way.
-What is the company's business model?
-Bigbox acts as an intermediary between the services sold and used, marginalizing a share of these as the main business.
Furthermore, in our corporate segment, we offer our clients different customized solutions, such as incentive and benefit platforms, as well as all types of services related to customer and employee loyalty.
-What are the short and long term priorities?
-In the short term,
we believe that turbulent moments should always be seen as opportunities to consolidate ourselves
.
We plan to increase our inventory in 2024 and continue our technological developments to increase the degree of personalization of our platform on which users give and use Bigbox products.
Bigbox's growth is based on prioritizing values such as well-being, happiness, creativity and innovation.
-What are the company's strengths?
-Bigbox is a dynamic, young company, with a great capacity to adapt to complex contexts and bring out the best.
It is also very important to mention a philosophy that was culturally forged from the beginning: not to remain complacent and always look for innovation in what we are doing.
-Bigbox has always invested in technological innovation. Will this trend continue? What news could you tell us?
-Of course!
Technological innovation is the heart of the business and we believe that we always have to surprise our users.
On the one hand, this year we are going to launch a loyalty program for our most recurring users called Bigbox Plus;
We will also continue to increase personalization on the platform so that giving and using a gift becomes increasingly simpler and faster.
And there are some things we still can't tell.
-How does the current market dynamics affect the company's results? Has there been a change in trend?
-It is evident that the current dynamic forces us to introspect and make the best possible decisions for Bigbox, considering our collaborators, our users and our service providers.
At the same time we trust that we still have a lot of pending market;
To do this we are betting on our technological innovation and being able to take the opportunities that we will find during this period.
-What have been the innovations of the platform in terms of personalization of the service?
-Bigbox began collecting data about our users' tastes and preferences in order to recommend similar experiences to them in the best possible way.
Today, when making a gift through Bigbox, our users can personalize it with a photo or video and a message at no additional cost.
This totally changes the experience of digitally opening a gift, achieving immediacy and emotional closeness.
-Which clients do you think Bigbox should attract more? What is the strategy adopted and how do you work to achieve it? What are the obstacles?
-Part of our objectives consists of understanding the users who are going to be our clients in the next 10 years.
In that sense, we always want to adapt and culturally understand the experiences that appeal most to that type of audience.
Within our strategy we contemplate being able to be in these areas in an organic and genuine way, to build a real brand image.
I think the biggest challenge lies in always innovating in every sense, not only at the technological level but also understanding that the experiences that define us culturally and are the basis of our inventory can change.
We have to be very versatile without being satisfied.
Sustained growth in inventory is essential for our business.
-In your experience, what has been an important lesson that led you to modify your way of working?
-I think that the context of the Argentine economy has forced us to understand that the one who survives is not the strongest, but the one who adapts the fastest.
In this sense, all the turbulent times we have gone through in recent years have forced us to develop a culture of innovation and always try to improve our product in general.
I believe that you should not settle or get infatuated with an idea, and you should have the ability to listen to the team at all times.
-How do you see Bigbox in the next ten years?
-We still have a giant opportunity in Latin America to grow at least five times compared to our current state.
There are many cities with incredible experiences that we have the obligation to discover and bring to users so that they can give them to others or to themselves.