Only a few weeks after launching a section with music videos, also in Italy, Spotify is making another new feature available.
Users in the United Kingdom have the opportunity to access a menu that includes video courses.
In this way, Spotify places itself in indirect competition with dedicated e-learning platforms, broadening its offering.
In the testing phase, which could also be extended to other countries, BBC Maestro, Skillshare, Thinkific and PlayVirtuoso are partners in the initiative.
The courses will be available both in applications for mobile devices and in the version navigable on computers.
The proposed delivery method is identical to that concerning audiobooks: a limited number of free lessons and the opportunity to purchase the entire course if interested.
As Mohit Jitani, Spotify's director of product, explained in an interview with The Verge, people already use Spotify for education thanks to some podcasts, so it makes sense to experiment with offering more educational content.
“One of the most interesting trends we've started to see is that more and more people are coming to Spotify with the intent to learn,” says Jitani.
"Starting from here we came to the conclusion that perhaps it was worth going further and offering a more structured service".
Spotify itself, in a note, recalls that around half of its Premium subscribers listened to at least one educational podcast while browsing.
The company will take a commission on courses sold through its platform.
The individual lessons must respect the publication rules, with a reporting mechanism that will allow content to be blocked if deemed harmful to the group's policies.
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