The government is looking at the French wardrobe.
Determined to curb the overproduction of clothing and stop the rise of ultra-fast fashion, the deputies unanimously adopted a bill (PPL) aimed at
“
reducing the environmental impact of the textile industry
”
.
The text must now be examined in the Senate.
While waiting for a date to be set, everyone is trying behind the scenes to impose their arguments.
What seemed to only concern a few platforms like Shein or Temu, is now worrying all brands.
In addition to a new obligation to inform consumers, this text proposes to prohibit advertising on low-cost fashion and to penalize the most polluting products with a penalty (5 euros per item in 2025, 6 euros in 2026 and 10 in 2030).
Dramatic impact for the planet
No one questions the initial premise: in twenty years, the average price of clothing has decreased by 30% and the quantities purchased have doubled.
If fashion appeals to consumers
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