“Come to the aid of Ukrainian civilians” and for free.
This is the message that UNITED24, a donation platform managed by the Ukrainian government, wants to send via “Fortnite”, a familiar space for many young gamers.
Known for its “Battle Royale” mode, where players compete on a virtual island to be the last survivor, “Fortnite”, developed by Epic Games, is no longer just the world-famous online multiplayer video game: it has become a real social network, capable of transmitting live concerts and today capable of hosting a philanthropic association.
Rather than relying on traditional fundraising methods, they chose to use this platform.
The final objective: rebuild a dispensary in Prybuz'ke, in the Mykolaiv region, approximately 175 km from Odessa, at an estimated cost of 369,750 euros.
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