“Religion and Christianity are the two things this country lacks the most
. ”
Days before the Easter holiday, former President Donald Trump announced Tuesday the launch of a paid partnership with a country music star to offer Bibles, his
“favorite book
,” for sale.
“God Bless the USA Bible”
is the name of this religious book sold for $59.99 per copy.
This title echoes the hit
“God Bless the USA
”
by
the famous conservative musician Lee Greenwood, who punctuates each of Donald Trump’s rallies.
It is with this country singer that the millionaire launches this new market.
“Restore its faith to America,”
says the Republican candidate in a three-minute video published on his Truth Social network, in the middle of Holy Week.
A nod to the emblematic slogan of his presidential campaigns,
“Make America great again”
.
In his video, the former leader encourages his supporters to obtain these Bibles.
“Every American needs a Bible in their home, and I have several.
It's my favorite book.
It’s a lot of people’s favorite book
,” declares Donald Trump who, since his election in 2016, has increased his appeals to evangelical circles.
This did not exempt him from strong criticism from religious leaders in 2020 after posing in front of a degraded church, a Bible in hand, the day after anti-racist demonstrations.
Paid partnership
Although the former president does not sell the Bible himself, he receives royalties from his purchases, says the
New York Times
,
citing a source familiar with the business deal.
On its site, the group offering this sacred book for sale congratulates itself on being
“the only Bible promoted by Donald Trump!”
.
The organization specifies that none of the revenue obtained from these Bibles will be used to finance the campaign of the Republican, candidate for the presidential election in November.
But she indicates that her image is used as part of a paid partnership.
Welcome remuneration for the Republican candidate, at a time when a bail of 175 million dollars is required of him by the court of appeal in the wake of his trial for fraud within the Trump Organization.
This sum was unexpectedly reduced on Monday, when the justice system of the state of New York had initially demanded 454 million dollars.
If he did not pay this fine, Donald Trump risked seeing his bank accounts frozen, his real estate seized and resold, starting with his skyscraper at 725 Fifth Avenue, in the heart of Manhattan.
In mid-February, just after his conviction for fraud, the former President of the United States had already launched, to everyone's surprise, a new model of sneakers.
Struck with a
“T”
on the tongue and an American flag at the heel, the gold model limited to 1,000 copies was presented as
“bold and resistant, just like President Trump”
.
Intended
“for true patriots”,
they were sold at $399 per pair.
A communication stunt aimed at making people forget his legal troubles in the middle of the campaign to regain the Oval Office.
On Tuesday, the former real estate mogul also applauded the successful launch of his social network on the stock market.
“I love Truth Social, I love the truth,”
he said, hailing the success of the shares on the Nasdaq.