“Bringing two scales together” was the challenge of US Rungis, an amateur football club with 600 players.
To present its new vintage jerseys, the club organized a photo shoot among the displays at the MIN in Rungis, the largest fresh produce market in the world.
A project developed with Kappa, the club's new equipment supplier, and the Analog agency.
With this campaign entitled “Local football, global market”, the Rungis players want to link their club to the market of national interest, which employs 13,000 employees… including three of them!
The first jerseys are on sale this Wednesday in limited edition.
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