"We often repeat that there is a need for an idea of sustainability in a broad sense, that is, one that brings together environmental, social and economic sustainability", however "sustainability sometimes recalls zero impact", almost like neutrality.
I like to put it this way: sustainability, which we must aim for, is never indifferent, it should instead ensure a "positive" impact on our daily lives.
Capable, that is, of changing it, for the better, obviously". Words of the president of Confcommercio Carlo Sangalli, in his introduction to the work of 'Imprendigreen', an initiative of the Confederation of Piazza Belli for the environmental sustainability of tertiary companies. "A project, an action , a company should be evaluated not only because it "does not waste", but also for how much it "generates", for how much it creates new and better things.
I like to call this - he insisted - "generative sustainability", capable of generating, because it is capable of innovation.
And generativity is that internal energy that opens people to the world and to the search for meaning, so as to contribute creatively to what surrounds us", according to the president.
The road towards "green", Sangalli said again, "often gladly, it is in fact a road with obstacles for businesses.
From a survey carried out on a sample of our companies with the 'Imprendigreen' brand, it emerged that there are significant critical issues linked to the costs to be faced, bureaucratic limits and regulations that are difficult to interpret.
It is therefore necessary to think together about increasingly effective support and accompaniment actions for businesses, especially micro and small ones.
It must be done with targeted policies", i.e. "incentives, credit lines, public funding, tenders, so as to put in place the most suitable tools for a transition that is sustainable, just and equitable", he underlined in conclusion.
Reproduction reserved © Copyright ANSA