"Igol Latova" association calls for help for women in need/Igol Latova association, public relations
Violence against women, inside and outside the family is a gaping and deep wound.
How can a woman protect herself in her home?
How can a woman report and ask for help without being murdered while trying?
Why is the battered woman the one who is going to live as a punishment in a dormitory where she may have physical security but there is not enough welfare for a person, especially a family man, to live her life - and what kind of life is this?
Because of these complexities, this is perhaps the area where the most hidden "methods" have been invented to cry for help.
What didn't we have?
Pizzas, hand signs, symbols of all kinds - dedicated applications - all failed due to being obvious means, which the woman could not hide, at least not effectively, from the abuser himself.
Mabrok Alikum: You can see right away that this is a good relationship that is going to last
"Well, I'll strip, you'll just stick your finger in my ass" Rebel Wilson was harassed,
a dental assistant was fired and became a Domantrix - it paid off a lot
and that's it, what's so complicated?
Why did it take so long to do what this skincare brand did?
It's simple, and it's effective, and it should have happened a long time ago, on all good sites. It's all about a small button in the shape of a butterfly that needs to be clicked while browsing the site, in this case a shopping site for beauty and hair products (excellent), and there you go, you've made a silent report on domestic violence for you or for someone else, and no one will be able to trace the action.
The butterfly button on the bottom left, for a silent report on domestic violence/screenshot, the organization's official website
This button is not only effective, but has already brought thousands of women every week to the brand's website who clicked on the "butterfly button", a digital platform that centralizes all the torturers in the field of domestic violence in complete anonymity, without leaving any traces on the applicant's device.
This step joins ARGANIA to a series of leading organizations that have implemented the butterfly as part of the fight against domestic violence, and they are the first in the field of cosmetics in Israel to take this step.
The purpose of the button is to encourage victims of domestic violence to contact and receive assistance, and to encourage those who consider themselves to be on the side of the violent to contact and receive discreet counseling.
The response to inquiries using the button is provided 24/7 by representatives of the "LA Violence" association, which has been operating in the field for more than 40 years.
Ortal Alon, CEO of ARGANIA GROUP: "The brand sees itself as a mission every day, invests and is always true to its customers.
Our part in social duty is supreme.
It is our duty, in particular that we come to the exposure of thousands of women, to be active where possible and certainly on important issues such as violence of any kind.
Precisely and in particular at this time, people are under pressure, are more present at home, the economic situation is changing, anxieties and general lack of clarity along with other facts have led to an increase in the reporting of cases of violence of any kind.
We call on other large companies in the economy to take part and join the feature, to the extent that you have met, known or even experienced violence of any kind, please contact for assistance, report and influence.
The feature is already applicable and active on the site and we are proud and excited to take part in such an essential mission."
The button is available at any time on the brand's website starting from the home page and in every category on the left
More on the same topic:
women
Domestic violence
Cultivation