Zendaya dyes her hair blonde to promote her new movie

New promotion, new hair style.

Zendaya always makes an impact at presentations, premieres and red carpets.

The actress and her stylist, Law Roach, have become a combination that manages to surprise with each appearance of her, both for the references used in her styling and for the extravagance of many of her proposals.

Now, the 27-year-old Californian performer is immersed in the presentation tour of her latest film,

Rivales (Challengers

is the original title), the new film by Italian director Luca Guadagnino

(Call me by your name,

I am 'amore),

in which she stars in a love triangle with Josh O'Connor and Mike Faist with the world of tennis in the background.

And at the

premiere

in Sydney (Australia) of the film, the actress decided to give a new look to her hair by dyeing it blonde.

The start of 2024 has been intense for Zendaya: the promotion of

Dune: Part Two

has been quite a stylistic challenge.

She and Law Roach have put together a great staging: the actress knew how to defend on the red carpets of that

tour both a

vintage

Thierry Mugler robotic jumpsuit

and a haute couture Stéphane Rolland with strategic cuts and gold pieces on the hem.

The futuristic image of the science fiction film marked his outfits and now that with his new film he completely changes register (no dystopias on this occasion) his choices when it comes to dressing accompany the universe of his new film: more sporty pieces, more classic dresses, long hair over the shoulder parted on the side and combed straight and, finally, a much lighter hair tone than the one she usually wears.

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A post shared by Law Roach (@luxurylaw)

Law Roach presented this new image on his Instagram account with a phrase that summarizes this new stage.

“The challenges begin now…” wrote the stylist, playing on the English title of the film.

In the video she shared, Zendaya could be seen blonde and with a very casual style, compared to the ones she showed during the presentation of

Dune:

a

shorts

and shirt set by Elisabetta Franchi, jewelry from Bulgari (the brand is the image of ) and Christian Louboutin heels.

With this model she went to the meeting of the cast of the film with the Australian media.

And then, for the film screening, the performer chose a Loewe sequin dress with a pronounced neckline.

From left to right, Mike Faist, Rachel O'Connor, Zendaya and Josh O'Connor at the Sydney premiere of 'Rivals'.James Gourley (Getty Images)

It is not the first time that Zendaya changes her hair color: in February of last year she cut her hair above her shoulder and already gave herself some blonde highlights that lightened the tone of her hair.

Now, with this

even lighter

look , she points to one of the hair trends that are triumphing: a blonde

long bob

haircut with a side part and a wave marking the face, a style that actresses like her

Euphoria

partner have also recently adopted. Sydney Sweeney or Penelope Cruz.

From left to right, Zendaya with different hair styles: at the last edition of the Oscars, with straight dark hair with a side part;

during the promotion of 'Dune: part two' with long curly hair and hair simulating short gelled hair, and at the Schiaparelli fashion show in Paris in 2022, with ultra-straight bangs and black hair.Getty Images

The Californian likes to play with her hair as much as with the clothes she wears: she has worn it curly and wild, with Japanese straightening, with bangs of different sizes, with her usual brown tone but also jet black and red hair, a color for which He opted for 2021. And on more than one occasion his hair choices have to do with the characters he plays;

In fact, on the Rivals

poster

she appears with straight hair and blonde highlights.

Now that her name is among the trends on social networks after the delay in the recording of the third season of

Euphoria has been announced,

as confirmed by the specialized media

Variety

,

Zendaya has free time from new projects, although in digital media Among fans of the Marvel universe, there is already talk about the imminent filming of a new installment of

Spider Man,

in which he would once again share the screen with his partner, actor Tom Holland.

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