“Here is the Voice, to all travelers. The Voice has an announcement of the utmost importance. » It is with these words, and especially with this very particular tone of voice, that users of the RER A and lines 1, 4 and 14 started their day this Thursday, March 28.
After six years of absence, the emblematic TF 1 reality TV show “Secret Story” has announced its upcoming return to the air through Dominique Duforest on Parisian public transport. The man better known under the pseudonym “The Voice” replaced that of RATP for one morning, to make this “announcement of the utmost importance”.
GUYS !!! I just heard La Voix by @Secret_Story_FR in the metro in Paris!! Is this a joke?? HERE WE ARE 🥹 #secretstory pic.twitter.com/YYVCTvS7kr
— damien (@damienhdd) March 28, 2024
In it, he gives travelers the “mission” to “keep an eye” on their luggage, and to “stay attentive to these often forgotten bags that disrupt your journeys”, before announcing the upcoming return of the show . If some users initially thought they were hallucinating when hearing this voice, well known to viewers of the early morning program, the RATP confirmed to Le Parisien that La Voix was indeed at the origin of this announcement.
Yes.. that's all for the moment.. Naë
— RER A (@RER_A) March 28, 2024
This is the Voice, your mission if you accept it: to keep an eye on your luggage. That's all for now 👁️ #SecretStory https://t.co/deuUfkmZOx
— Secret Story (@Secret_Story_FR) March 28, 2024
“La Voix and RATP want your secrets to be well kept,” continues Dominique Duforest in his announcement broadcast in the corridors and trains of public transport in the Ile-de-France region, before concluding with two sentences inseparable from the TF 1 program: “ And remember, be wary of appearances. That's all for the moment… "
Challenged travelers “in a unique and playful way”
The RATP tells us that this announcement is broadcast every 20 minutes, “in all the stations and stations of the RATP network”, but also “in the trains of line 1 and is triggered at the Charles de Gaulle Étoile, Châtelet and Nation as well as in the trains of line 4 at the Gare du Nord, Nation and Châtelet stations.
The aim is to “make travelers aware of forgotten luggage by appealing to them in a unique and fun way”, adds the RATP, which indicates that it wants to “stand out and offer differentiating formats to its travelers”.
Also read “Secret Story” relaunched by TF1: behind the scenes of an anything but secret return
An already successful communication coup on the part of TF 1 given this improbable partnership between the private channel and the public establishment. On social networks, users seem to be delighted with this announcement long awaited by fans of the show.
GUYS I'M AT THE STATION C NOT THEY MADE AN ANNOUNCEMENT IN SECRET STORY MODE…. Dsl but does that mean that the best show is back soon or not? 😭
— Kady (@kdyexo) March 28, 2024
As a reminder, Secret Story appeared on our screens in 2007. During the eleven seasons broadcast until 2017, the candidates were ordered to protect their secret, discover that of others as well as respond to the missions given by La Voix. For the moment, no launch date for the twelfth season has been communicated.