Ryan Gosling and Michelle Yeoh respectively wearing a TAG Heuer and a Richard Mille over their glove (pink for him, black for her) at the last Oscars. Rihanna showing off an ankle-length diamond timepiece during a recent visit to Las Vegas. Taylor Swift, adorned with a choker watch, stopped at midnight in reference to her new album
Midnights
, on the red carpet at the Grammy Awards in February. Emma Chamberlain, Baignoire de Cartier around her neck to attend Spring-Summer 2024 Fashion Week… Among the stars, the trend is for watches worn differently, and in an assertive way. Even if it means making the purists scream.
Nothing new, however, if we refer to the history of watchmaking. “
We must not forget that for a very long time watches were not displayed on the wrist
,” recalls Antoine de Macedo, a watchmaker based on Rue Madame (Paris 6th).
Among women, wearing one was even considered vulgar, which gave rise to secret watches
(hidden…
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