After a decade at 300 miles an hour under the leadership of François-Henry Bennahmias, Audemars Piguet passed the 2 billion turnover mark last year for 51,000 watches produced. It is now under new female management that the Le Brassus factory continues its momentum. In particular by inaugurating other AP Houses around the world, access to which is reserved for guests of the house.
“It’s a format we believe in,”
confides Ilaria Resta, president of the brand, during the 2024 edition of the AP Social Club, in Milan.
After New York, Los Angeles, Amsterdam, Hamburg, Macau, now comes Milan. It is our largest AP House at the moment, installed on five floors, in the former Traversi garage. These launches show our intention to create a different type of relationship with our customers than going to the store. This is not a place to buy watches, but to spread our story, share our passion for music and for…
This article is reserved for subscribers. You have 70% left to discover.
Flash sale
€4.49/month for 12 months
I ENJOY IT
Already subscribed? Log in