No longer say Daniel Hechter, but Hechter Paris. Exit, the first name of the founder, the true inventor of French sportswear (and unforgettable president of PSG). The brand, owned by the German group Aulbach since 1998, has undergone a real strategic turnaround in recent times: by changing its name, but also by appointing in June 2023 the German Ingo Wilts, successfully passed by Hugo Boss, to “support the teams Hechter in design, marketing and licensing.” A major mission: today present in 70 countries, with notably 200 own boutiques and 35 licensees around the world, Hechter aspires to dress men in its classic and comfortable style. Interview.
LE FIGARO. -
What connection did you have with the Hechter brand before joining it?
INGO WILTS. -
I knew her very well! More than thirty years ago, it was with Hechter's German licensing partner that I began my career. I spent five years there, from 1992…
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