Shorts is growing in importance within the YouTube ecosystem. The short video service, a direct competitor of TikTok, now represents 25% of the revenue of the creators who are part of the YouTube Partner Program. The figure represents significant growth for the platform, launched in 2021 and which introduced revenue sharing from 2023. In fact, a quarter of the channels in the YouTube Partner Program earn through this particular publishing method. The milestone comes just over a year after YouTube began sharing advertising revenue with creators who make Shorts. The company claims to currently have more than 3 million creators worldwide in its partner program. Since ads on Shorts appear between clips, the revenue share is structured differently than traditional content on YouTube. Advertising revenue is pooled and divided among eligible creators based on factors such as views and licensing. The company claimed that this deal is much more profitable compared to traditional creator funds. In addition to direct earnings, according to YouTube, 80% of creators also take advantage of other monetization features on the service, such as fan funding and YouTube Shopping. In February, the company launched the possibility of using audio from songs and music videos by famous artists within its Shorts, to create personalized content without copyright problems. YouTube's intention is to focus more on Shorts. Last September, the company presented new features based on AI, both to create content and to obtain more precise metrics on the use of clips.
Reproduction reserved © Copyright ANSA