Tuesday March 5, the day started off with a bang for Patrick Frey. Alarm failure, taxi speeding through the streets of a waking Paris... It was on the fly that he caught the first TGV of the morning for Mulhouse. On the platform of the Alsatian station, the incident still amuses him. “Mr everything is fine”, as some people call him, likes to see ahead, the present and the tomorrows which enchant him. Seize the future by the roots: the fabric editor and creator has the fiber for that!
Last July, the family group that he runs with his three sons – Pierre, Vincent and Matthieu – bought Zuber, the oldest wallpaper manufacturer still in operation, more than two centuries old. There are acquisitions that we hunt and those that point out to you unexpectedly. With Gisèle Chalaye, owner of the company from 1985 to 2023, everything happened very quickly. A transaction born from evidence, a handover from family to family united by the same love
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